Carolin’s project management expertise, combined with her experience in branding and transformation strategy has allowed her to be an integral part of the implementation of several multinational brands.
Carolin joined our German team in February 2020. Following completion of her master’s in Management at IE Business School in Madrid, Carolin was based in Zurich, working for a strategy consultancy focused on branding and communication.
Executing a crucial role in a comprehensive rebrand project for a leading multinational technology company, she relished the chance to actively shape and implement the new brand across all countries. Combining her passion in brand strategy and project management, she became project lead for a global sponsoring project, developing and implementing a sponsorship activation strategy across workstreams, geographic regions and channels, building a strong network of relevant stakeholders.
Those experiences, and her enthusiasm in managing complex projects, led to Carolin joining the team at VIM Group, where she guides our clients through brand change and optimization.
In her free time, Carolin likes the arts, sports such as skiing, tennis or yoga, meeting friends and discovering new countries.
