With a proven track record of delivering brand projects, Cristina can achieve a business’ short-term needs while focusing on the long-term vision.
With over 20 years combined experience working for a ‘blue-chip’ retailer and creative agencies, Cristina has fulfilled a broad variety of roles throughout her career. The brand projects that Cristina has driven cover 2D and 3D programmes with experience in both physical and digital brand touchpoints. This experience has helped her to build a thorough understanding of brand development, brand implementation and brand management.
Working for a multinational retailer gave Cristina the opportunity to grow her leadership and stakeholder management skills to director and Board level, as well as fully appreciate how the corporate world operates. She also had the opportunity to meet very talented and inspiring brand experts and strategists that helped her build her knowledge around the customer journey and brand experience.
Clients Cristina has worked for include: Exxon, McDonalds, Carbon Trust, Harley-Davidson, DeWalt, NatWest, RBS, Mercedes-Benz and Christian Aid, Phillips and Randstad.
Outside of work, Cristina loves renovating old houses and is currently immersed in her biggest challenge – a beautiful old house in Norfolk in the UK. Despite this, she still finds time for her family, pets, friends, cooking and even playing a bit of the piano.
