With his international experience, Erik has extensive knowledge on how to bridge cultural and organisational differences during and after brand identity changes.
Erik obtained his brand management experience at international advertising agencies.
He lived and worked in London for four years, as Marketing Director at American Express and also in Shanghai China where he launched a new paint brand.
Erik specialises in brand management, helping companies to translate their positioning into seamless brand experiences for their customers and employees.
With his international experience in branding and brand implementation he has extensive knowledge on how to engage employees and other stakeholders.
In his spare time Erik is a keen mountaineer and off-piste skier.
