Rebrandings zijn complex
Wij implementeren merkverandering wereldwijd, op tijd en binnen budget.
Implementeer je merk met zekerheid en consistentie. Wij zorgen dat je merk blijft presteren in de AI-gedreven wereld van vandaag – van uitrol tot brand management, governance en technologie.
![](data:image/svg+xml,<svg display="block" id="4196137532" role="presentation" viewBox="0 0 26 26" xmlns="http://www.w3.org/2000/svg"><g d="M 20.935 7.894 C 20.843 8.232 20.655 8.536 20.395 8.77 L 19.424 9.648 C 19.04 9.995 18.821 10.488 18.821 11.005 C 18.821 11.522 19.04 12.015 19.424 12.362 L 20.396 13.24 C 20.971 13.758 21.157 14.583 20.86 15.298 C 20.564 16.013 19.849 16.464 19.076 16.423 L 17.769 16.356 C 17.252 16.33 16.749 16.524 16.384 16.889 C 16.018 17.255 15.824 17.759 15.851 18.275 L 15.918 19.583 C 15.959 20.357 15.509 21.073 14.793 21.369 C 14.077 21.666 13.252 21.48 12.734 20.904 L 11.856 19.932 C 11.509 19.548 11.016 19.329 10.499 19.329 C 9.982 19.329 9.488 19.548 9.142 19.932 L 8.264 20.904 C 7.745 21.479 6.921 21.665 6.206 21.368 C 5.49 21.071 5.04 20.356 5.081 19.583 L 5.151 18.275 C 5.177 17.758 4.983 17.254 4.617 16.889 C 4.251 16.523 3.748 16.329 3.231 16.356 L 1.924 16.423 C 1.151 16.464 0.436 16.013 0.14 15.298 C -0.157 14.583 0.029 13.758 0.604 13.24 L 1.577 12.362 C 1.961 12.015 2.18 11.522 2.18 11.005 C 2.18 10.488 1.961 9.995 1.577 9.648 L 0.605 8.77 C 0.031 8.252 -0.155 7.429 0.14 6.714 C 0.435 6 1.149 5.548 1.921 5.587 L 3.229 5.654 C 3.746 5.681 4.25 5.488 4.617 5.122 C 4.983 4.756 5.177 4.252 5.151 3.735 L 5.081 2.427 C 5.039 1.653 5.489 0.937 6.205 0.64 C 6.92 0.343 7.745 0.529 8.264 1.104 L 9.142 2.076 C 9.488 2.461 9.981 2.68 10.499 2.68 C 11.016 2.68 11.51 2.461 11.856 2.076 L 12.734 1.104 C 13.253 0.531 14.077 0.347 14.791 0.644 M 7 9.39 L 9.513 12.741 C 9.787 13.107 10.214 13.327 10.671 13.34 C 11.128 13.353 11.565 13.157 11.86 12.807 L 22.648 0" fill="transparent" height="21.50911762706158px" id="X6Y8aXtdr" transform="translate(1.5 2.5)" width="22.647999999999996px"><path d="M 20.935 7.394 C 20.843 7.732 20.655 8.036 20.395 8.27 L 19.424 9.148 C 19.04 9.495 18.821 9.988 18.821 10.505 C 18.821 11.022 19.04 11.515 19.424 11.862 L 20.396 12.74 C 20.971 13.258 21.157 14.083 20.86 14.798 C 20.564 15.513 19.849 15.964 19.076 15.923 L 17.769 15.856 C 17.252 15.83 16.749 16.024 16.384 16.389 C 16.018 16.755 15.824 17.259 15.851 17.775 L 15.918 19.083 C 15.959 19.857 15.509 20.573 14.793 20.869 C 14.077 21.166 13.252 20.98 12.734 20.404 L 11.856 19.432 C 11.509 19.048 11.016 18.829 10.499 18.829 C 9.982 18.829 9.488 19.048 9.142 19.432 L 8.264 20.404 C 7.745 20.979 6.921 21.165 6.206 20.868 C 5.49 20.571 5.04 19.856 5.081 19.083 L 5.151 17.775 C 5.177 17.258 4.983 16.754 4.617 16.389 C 4.251 16.023 3.748 15.829 3.231 15.856 L 1.924 15.923 C 1.151 15.964 0.436 15.513 0.14 14.798 C -0.157 14.083 0.029 13.258 0.604 12.74 L 1.577 11.862 C 1.961 11.515 2.18 11.022 2.18 10.505 C 2.18 9.988 1.961 9.495 1.577 9.148 L 0.605 8.27 C 0.031 7.752 -0.155 6.929 0.14 6.214 C 0.435 5.5 1.149 5.048 1.921 5.087 L 3.229 5.154 C 3.746 5.181 4.25 4.988 4.617 4.622 C 4.983 4.256 5.177 3.752 5.151 3.235 L 5.081 1.927 C 5.039 1.153 5.489 0.437 6.205 0.14 C 6.92 -0.157 7.745 0.029 8.264 0.604 L 9.142 1.576 C 9.488 1.961 9.981 2.18 10.499 2.18 C 11.016 2.18 11.51 1.961 11.856 1.576 L 12.734 0.604 C 13.253 0.031 14.077 -0.153 14.791 0.144" fill="transparent" height="21.009117627061528px" id="WCjFNGIoX" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(0 0.5)" width="20.999686447915394px"/><path d="M 0 9.39 L 2.513 12.741 C 2.787 13.107 3.214 13.327 3.671 13.34 C 4.128 13.353 4.565 13.157 4.86 12.807 L 15.648 0" fill="transparent" height="13.340663186146344px" id="vCgv60bCx" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(7 0)" width="15.647999999999996px"/></g></svg>)
2.500+
rebrandings gerealiseerd
![](data:image/svg+xml,<svg display="block" id="711572542" role="presentation" viewBox="0 0 26 26" xmlns="http://www.w3.org/2000/svg"><g d="M 11 22 C 17.075 22 22 17.075 22 11 C 22 4.925 17.075 0 11 0 C 4.925 0 0 4.925 0 11 C 0 17.075 4.925 22 11 22 Z M 0.5 7.23 L 21.246 7.23 M 0.871 15.48 L 20.876 15.48 M 9.317 21.782 C 5.281 15.082 5.281 6.7 9.317 0 M 12.43 21.782 C 16.466 15.082 16.466 6.7 12.43 0" fill="transparent" height="22px" id="RjOpK8mf3" transform="translate(2 2)" width="22px"><path d="M 11 22 C 17.075 22 22 17.075 22 11 C 22 4.925 17.075 0 11 0 C 4.925 0 0 4.925 0 11 C 0 17.075 4.925 22 11 22 Z" fill="transparent" height="22px" id="RpEOqFsb3" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" width="22px"/><path d="M 0 7.23 L 20.746 7.23 M 0.371 15.48 L 20.376 15.48 M 8.817 21.782 C 4.781 15.082 4.781 6.7 8.817 0 M 11.93 21.782 C 15.966 15.082 15.966 6.7 11.93 0" fill="transparent" height="21.782px" id="mevJS5X8I" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(0.5 0)" width="20.746px"/></g></svg>)
170+
landen uitgerold
![](data:image/svg+xml,<svg display="block" id="3298857945" role="presentation" viewBox="0 0 26 26" xmlns="http://www.w3.org/2000/svg"><g d="M 7.25 12.5 C 5.593 12.5 4.25 11.157 4.25 9.5 C 4.25 7.843 5.593 6.5 7.25 6.5 M 3.5 9.5 L 7.25 9.5 M 0 0.75 C 0 0.336 0.336 0 0.75 0 L 20.25 0 C 20.664 0 21 0.336 21 0.75 L 21 2.25 C 21 2.664 20.664 3 20.25 3 L 0.75 3 C 0.336 3 0 2.664 0 2.25 Z M 1.5 3 L 19.5 3 L 19.5 16.5 L 1.5 16.5 Z M 10.5 19.5 L 10.5 16.5 M 0 16.5 L 21 16.5 M 12 20.5 C 12 19.948 11.328 19.5 10.5 19.5 C 9.672 19.5 9 19.948 9 20.5 M 12 13.5 L 12 10.5 M 15 13.5 L 15 7.5" fill="transparent" height="20.5px" id="ntt_HidnR" transform="translate(3 3)" width="21px"><path d="M 3.75 6 C 2.093 6 0.75 4.657 0.75 3 C 0.75 1.343 2.093 0 3.75 0 M 0 3 L 3.75 3" fill="transparent" height="6px" id="iqbL1lTcV" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(3.5 6.5)" width="3.75px"/><path d="M 0 0.75 C 0 0.336 0.336 0 0.75 0 L 20.25 0 C 20.664 0 21 0.336 21 0.75 L 21 2.25 C 21 2.664 20.664 3 20.25 3 L 0.75 3 C 0.336 3 0 2.664 0 2.25 Z M 1.5 3 L 19.5 3 L 19.5 16.5 L 1.5 16.5 Z" fill="transparent" height="16.5px" id="hMEKAT_27" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" width="21px"/><path d="M 10.5 12 L 10.5 9 M 0 9 L 21 9 M 12 13 C 12 12.448 11.328 12 10.5 12 C 9.672 12 9 12.448 9 13 M 12 6 L 12 3 M 15 6 L 15 0" fill="transparent" height="13px" id="zd4lSLW66" stroke-dasharray="" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" stroke="rgb(255, 255, 255)" transform="translate(0 7.5)" width="21px"/></g></svg>)
€1 mrd.+
merkassets beheerd
Een aantal van de merken die we hebben begeleid bij merkverandering
Insights
Brand Management
Agentic Branding: merken geliefd door mensen, begrepen door machines
Rebranding
Rebrandingbudget: de verborgen kosten van merkverandering
Rebranding
Waarom AI alleen geen betrouwbare basis is voor je rebranding budget en planning
Brand Management
Rebranding
Het merk: de vergeten succesfactor bij fusies en overnames
Brand Technology
2026: Het jaar waarin Brand Management zijn digitale versnelling vindt
"De kennis en ervaring van VIM Group was heel waardevol bij deze grootse wijziging in de merkidentiteit van Partou. Hun betrokken en enthousiaste manier van werken hielp ons om steeds samen op ons doel af te blijven gaan."
