Ensuring that the global rebranding of DNV and Germanischer Lloyd into DNV GL was introduced successfully within a very challenging time schedule.
Rebranding
Brand technology
DNV GL's challenge
DNV GL, an international classification society, operates in over 100 countries with 16,000 employees. They are driven by their promise to safeguard life, property and environment. DNV GL enables organisations to improve the safety and sustainability of their businesses.
In December 2012, DNV and Germanischer Lloyd announced merger plans and immediately began to tackle the relevant legal, financial and organisational challenges.
VIM Group were brought in to assist on a variety of assignments including agency selection, conducting a detailed Impact Analysis and project management of the rebrand process.
Our solution
The Impact Analysis enabled VIM to support DNV GL with decision making during the early stages of the rebrand. We advised on topics such as the most feasible brand implementation scenario, budget allocation, and project organisation.
During the roll out of their new brand identity, VIM supported DNV GL by providing project management and subject matter expertise to seamlessly execute the physical transition of their brand touch points.
Per Busk Christiansen, Group Brand & Communications Manager
Results
During the full length of this intensive process VIM managed to keep ‘branding’ and ‘rebranding’ on top of the companies’ merger agenda.
VIM contributed significantly to a successful introduction and implementation of the new DNV GL brand identity.
100
countries
16,000
employees
40
Country Chairs
