Assisting IKEA with developing an online system, to allow the global company to manage all digital assets efficiently worldwide.
Brand technology
Brand Management
IKEA's challenge
Global furniture giant IKEA were in search of a way to manage digital assets across all locations worldwide.
Our solution
VIM Group participated in the development and management of the Digital Asset Management (DAM) Portal for distributing over 300,000 digital assets used for all collateral materials such as IKEA catalogues, website images, presentations, brochures, point of sale materials and billboards.
VIM also provided support for over a thousand users to ensure that all stakeholders were up to speed on the new system.
Results
The system allows for an increase in efficiency, company-wide, due to the ability to locate digital assets by means of a robust search functionality and a skilled support desk. The ability to use and also re-use assets easily through easy access to the portal shows the benefits of economy of scale.
Since the portal was implemented, insights have been gained from statistics about the use of the portal and how the user’s activities have been altered and made more efficient.
300,000
digital assets
