The new name and branding was developed by creative agency, Foundry. VIM Group worked closely with Tele Columbus to set up defined workstreams, scoped by clusters of brand touch points. These workstreams were then responsible for the implementation of those particular elements. During the roll out of the new brand identity, from brand development to brand launch, VIM provided project management and subject matter expertise which resulted in a qualitative brand launch on time and budget.

Once the brand name and corporate identity were defined, we introduced a ‘traffic desk’. The traffic desk was the single point of contact between the agency and the Tele Columbus workstreams and helped to streamline the brand touch point creation and implementation process.