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Did you know that, on average, 18% of an organisation’s value is made up of the value of the brand? Despite this, the actual brand value is often difficult to make tangible. So, how do you gain insight into the performance of your brand? And what exactly does your brand contribute to your organisation? The boardroom will expect hard facts and figures, especially when investments in the brand need to be made.
We help you to map your brand’s performance through a brand dashboard. The brand dashboard provides real-time insights into brand analytics and is tailored to best suit the needs and structure of your organisation. Data sourced from a range of tools, systems and channels is collected and displayed in one clear, central dashboard.
Our experts are here to help
The Brand Dashboard also shows your brand’s performance during different phases of the brand funnel, such as brand presence, brand loyalty and brand engagement. Based on these brand analytics, you can see exactly how the various channels and brand carriers perform and what they contribute to the overall brand performance. Using these insights, you can optimise your brand strategy and better inform key stakeholders about the value of your brand.
Our experts are always on hand to help you to link all relevant data and set up the brand dashboard within the organisation. In addition, we perform an analysis of the results for you every quarter, so that you can be sure that you’re getting the most out of your brand dashboard.
Any questions about
Brand Analytics?
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Andere Technologie Lösungen
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Stellen Sie mithilfe spezifischer Tools für Markenrichtlinien die korrekte Anwendung und Kohärenz Ihrer Marke über alle Kontaktpunkte hinweg sicher.
Zusammenarbeit und Arbeitsabläufe
Rationalisieren Sie Arbeitsabläufe und optimieren Sie den Produktionsprozess Ihrer Markenassets mit praktikablen Lösungen für das Workflow-Management.
Management von Content und Vorlagen
Sorgen Sie mit Tools für das Content- und Templatemanagement für eine markenkonforme Kommunikation über alle Kanäle hinweg.