We believe that close collaboration is key to helping brands shine. That's why we focus on the people who work with the brand on a daily basis, connecting our clients’ brand teams, internal departments, and external partners. When necessary, we bring in expertise from our trusted network of partners and suppliers.

Our structured brand management approach, also known as the 'Brand Life Cycle', helps organisations build and manage stronger brands through five distinct phases.

Brand strategy

In this phase (together with an external partner), we guide organisations in deciding which brands to bring to market (brand portfolio strategy), defining what these brands stand for (brand positioning), and how they relate to each other (brand architecture). This sets the foundation for future brand development.

We also assess the impact of potential rebranding or brand refreshes, using scenario planning to support informed decision-making. Lastly, we help craft brand roadmaps, which detail the actions required to enhance brand performance.

Brand development

Using the established brand positioning and architecture, an engaging brand identity can be developed by one or more creative agencies. This identity forms the basis for all brand communication (both visual and verbal), products, services, and employee behaviour.

We guide our clients through the brand development process, working with creative partners. Our services vary from agency selection and design management to offering expert advice on identity and brand guidelines.

Brand implementation

Here it is all about putting the brand positioning and identity into action. Our goal is to create consistent brand experiences for both internal and external audiences. Key activities include: Integrating the brand into products and services

Integrating the brand into products and services
Ensuring consistent application of the brand across all communication channels
Encouraging employees to embody the brand
Engaging external stakeholders
Launching new brand initiatives

We support organisations in executing brand transformation programmes, offering project management expertise and advice on key brand touchpoints. We also oversee selection of suppliers, manufacturing, and installation to ensure everything aligns with the brand vision.

Brand operations

The focus here is on the day-to-day management of brand processes. We help structure workflows and teams to ensure efficient brand management, and we implement digital solutions to streamline and optimise these processes.

Our services include consultancy on brand governance and selecting, configuring, integrating and implementing brand management tools.

Brand evaluation

To keep a brand strong, you need clear insights into its performance. We assist clients with brand research, audits, and performance measurement, providing actionable insights for improvement that feed directly back into the brand strategy.

We conduct brand scans and audits, and for brand research, we connect clients with specialised research agencies.