People: Effective Brand Management requires delegating the right people – with the right knowledge and competencies – in the right positions.
Processes: For Brand Management to be effective, processes and workflows should also be set up in a way that allows for the seamless collaboration between members of your internal teams, and with external partners such as agencies and suppliers.
Technology: Having the right people and a clear process for Brand Management, while essential, cannot work as efficiently without the right technology. Effective Brand Management, therefore, requires a network of software solutions where branded assets and content guidelines can be easily managed and accessed.
Brand technology: the 3 tools that help enhance brand consistency
There is no shortage of useful tools in Brand Management. These three tools, however, are the ones that have the biggest impact on brand consistency:
Digital Asset Management (DAM) system
This is a place where brands store, manage, and share images and logos. It is the single source of truth where the latest versions of your brand assets are stored. A DAM system is a dynamic tool that automatically updates all your assets and guidelines when something is changed. It is the most comprehensive media library for your brand.
Guidelines and education software solutions
Guidelines and education software solutions are a singular system where employees can find the most up-to-date information and instructions on how to use all the brand assets from your DAM system. It also demonstrates how to create content and apply branding to specific channels and touchpoints. Making these guidelines easily accessible from a single source ensures accuracy across all areas of implementation.
Template management and editing system
Editing and template management software makes it easier to create all kinds of brand touchpoints. Think about PowerPoint layout templates, brochures, reports, and even video editing. Equipping these tools with on-brand templates and on-brand elements that are directly connected to your DAM and guidelines and education tooling can help you efficiently manage, edit, and share your branded assets.