BrandTech encompasses the digital tools, platforms, and systems that assist organisations in overseeing their brand. These tools are instrumental in creating, managing, enhancing and quantifying a brand’s presence, identity and engagement across a multitude of channels – functions that have become critical in today’s digital business landscape.
The BrandTech ecosystem
To efficiently manage brand and ensure a consistent presence with cohesive communication, it is imperative to establish the right ecosystem. Simply put, this ecosystem is the interconnected network of technology tools, platforms and services employed by a business to manage its brand.