4. Implement a brand helpdesk
We’re all used to IT helpdesks, but organisations of a certain size will also benefit from implementing a brand helpdesk that acts as the main port of call for any queries about assets, asset management, design, templates and all other related areas. The helpdesk can deal with queries and requests, but can also be proactive in reaching out to relevant stakeholders to communicate answers to common challenges or to keep the conversation about brand governance ‘live’.
The helpdesk can also act as a central communication channel for all stakeholders. As always, strong personal relationships will make communication easier, so it’s important to introduce the helpdesk team at an appropriate time and to schedule regular catch-ups.
5. Fuel employee engagement
A dynamic brand starts with employees. A strong combination of brand and company culture will be critical, so employees are proud of the brand and vocal in support of their employer. The people, processes and tools mentioned above can be used in concert with employee wellbeing and HR initiatives to reinforce that feeling of brand pride. By giving employees the tools they need to communicate the brand, they are given more assistance and greater freedom to fulfil other day-to-day tasks.