Gain valuable insights into the financial impact of a brand change or rebrand.

What are the costs of a brand change?

Please note: We only use your data to produce your report.


* Unfortunately, we can only perform the calculation for organisations with at least 500 FTEs.

A brand refresh is long overdue. But what will it cost?

With our unique service, we are able to provide a quick insight into the likely investment needed for a brand change or rebrand.


Fill out the form below and one of our brand experts will contact you to explain our preliminary cost indication, based on best practices and benchmark data from relevant organisations.


We have assisted over a thousand clients with their brand change projects:

How does the calculation work?

Enter the size of your organisation (FTEs), an indication of your annual turnover and any comments about the nature of the proposed brand change.

Based on our database, containing figures from hundreds of rebrands over the past 20 years, we will prepare an indication of the costs of your planned rebrand (70% accuracy rate).

We will contact you within five working days regarding the viability of your customised report.

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