In 2015, we communicated the most comprehensive reorientation of the Merck brand in its almost 350-year history. VIM Group proved to be a reliable and well-organised partner during the preparation, launch and implementation phases of this complex global project.
Axel Löber, Head of Corporate Branding & Strategic Communication Projects
London | Amsterdam | Munich | Hamburg | New York
A company brand is an extremely important asset that can help drive the company strategy. Our brand carries a rich history, is valued by our internal and external stakeholders, and also carries strong equity. To change this brand, and ensure we transfer the value to the new brand, we have to get it first time right. Hence it was clear from the outset that we needed a trusted expert in helping us to navigate through this journey.