However, it’s crucial to understand that these tools are only part of the equation.
Many organisations fall into the trap of thinking that buying the tool alone will solve all their brand-related issues. In reality, the tools are only a vehicle to effectively manage brands. That’s why we talk about the three elements of BrandTech as your tooling, your processes and your people.
What many organisations underestimate is how crucial the role that people – the brand users – play in this is. And it’s not just about educating them on the proper use of the tools; it’s also about motivating them and making sure they stay engaged; that they use the tools regularly and for what they are supposed to be used for.