How to Get the Most Out of Your Bynder System
5 Best Practices to Maximise ROI
Pieter Bosschaart
Client Partner Digital
Bynder’s Digital Asset Management (DAM) platform promises efficiency, brand consistency, and measurable ROI. But many organisations find that after implementation, adoption stalls and the expected benefits don’t materialise. In this article, I’ll share why that happens, outline five practical ways to unlock Bynder’s full potential, and explain how VIM Group can help ensure your DAM investment delivers lasting value
The promise and the problem
You’ve invested in Bynder’s Digital Asset Management (DAM) platform, one of the most powerful tools on the market for managing, distributing, and protecting brand assets. But after launch, adoption isn’t where you expected, processes feel clunky, and ROI is harder to prove than you’d hoped.
You’re not alone. According to Bynder’s State of DAM 2025 report, only 33% of organisations using DAM have a dedicated strategy for AI and automation - even though 41% have already integrated AI into their workflows. The result? Many companies use only a fraction of Bynder’s capabilities, leaving brand consistency, efficiency, and potential cost savings on the table.
“AI in DAM is not about replacing creativity—it’s about removing the friction that slows creativity down.”
It’s a costly oversight. Underutilisation means slower campaign launches, duplicated work, and reduced brand impact. Conversely, brands that fully optimise Bynder can see measurable results: According to the Bynder DAM ROI Report (2019) teams find assets 49% faster, asset reuse grows by 42%, and 94% of organisations report faster asset creation. That’s the ROI every marketing and brand leader is chasing.
Why Bynder DAM adoption struggles happen
Even with Bynder’s robust features, adoption can falter for predictable reasons:
Insufficient onboarding: Teams don’t know how to use the platform effectively.
Lack of governance: Metadata, permissions, and workflows aren’t clearly defined.
Inconsistent curation: Assets pile up without proper tagging, making search frustrating.
Siloed systems: Bynder isn’t integrated with other tools, so people revert to old processes.
No ongoing engagement: Once the platform is launched, communication and training stop.
The cost of underutilisation is significant. Beyond missed time savings, brands risk losing control of their identity, duplicating production costs, and eroding trust with inconsistent content.
Five best practices to maximise ROI from Bynder DAM
1. Onboard your team (and new joiners) the right way
An engaging, structured onboarding process is critical to building confidence and habit. Instead of a one-off training session, think continuous enablement:
Offer role-specific training so each team knows how Bynder supports their daily tasks.
Provide short-form video guides and quick-reference PDFs for common actions.
Use Bynder’s embedded guidance features to support learning in the flow of work.
“The most successful DAM programmes treat onboarding as an ongoing process, not a single event. That’s how you move from awareness to habitual use.”
2. Continuously manage and curate your asset bank
Bynder works best when its asset bank is accurate, relevant, and easy to navigate. If outdated, duplicated, or poorly tagged assets linger, users lose trust in the DAM system.
Conduct quarterly asset audits to remove obsolete files.
Use controlled permissions to keep sensitive assets secure.
Apply Bynder’s AI-powered auto-tagging to improve search accuracy.
According to the Bynder DAM ROI Report (2019), brands that embrace AI-enhanced curation see a 41% improvement in asset discovery, directly boosting ROI by reducing time wasted searching for files.
“If people can’t find the right asset in under 30 seconds, they’ll stop using the DAM. Curating and cleaning your asset bank is the best way to protect adoption.”
3. Use AI in DAM for smart asset tagging and search optimisation
Bynder’s AI capabilities can dramatically improve both asset discoverability and workflow speed:
Automated tagging saves hours of manual work, ensuring consistent metadata.
AI-powered search surfaces the most relevant assets based on usage patterns.
Content recommendations help teams reuse high-performing assets instead of reinventing them.
Bynder clients using AI report 30–40% time savings on content management tasks. One healthcare brand saved 6 hours per week in creative team time. They reinvested those hours on strategic initiatives (Bynder AI impact Press Release, 2023).
4. Make Bynder your single source of truth for brand assets
ROI suffers when multiple storage locations compete for attention. Bynder should be the central hub for every approved brand asset:
Store all final, approved assets in Bynder and not on desktops or shared drives.
Keep brand guidelines and templates within Bynder’s Brand Guidelines module.
Leverage collections for campaign-specific or market-specific sets, so teams know exactly where to look.
Brands that make Bynder their single source of truth report:
94% faster asset creation
71% faster approval cycles
85% stronger brand consistency (Bynder DAM ROI Report, 2019)
5. Integrate Bynder with other tools and workflows
Disconnected systems are one of the fastest ways to kill adoption. Bynder integrates with a wide range of marketing, creative, and CMS tools. Here is how you use them:
Connect to Adobe Creative Cloud so designers can pull assets directly from Bynder.
Sync with CMS platforms (like WordPress, Sitecore) for seamless publishing.
Use marketing automation tool integrations to feed approved assets into campaigns.
Bynder’s Product News Release (2023) reported a 38% increase in integration usage and a 176% rise in API calls, showing that connected ecosystems are the way forward.
Bringing it all together: ROI in action
When applied together, these best practices transform Bynder from “just another tool” into a brand growth engine (Bynder DAM ROI Report,2019):
Time savings: Assets are found faster (49%), approvals happen sooner (71%), and campaigns launch quicker.
Cost savings: Reduced duplication and better reuse lead to 42% more asset repurposing.
Brand strength: Consistency improves, with 85% of brands reporting stronger identity management.
The difference between average and exceptional ROI is not the platform. It’s the strategy and discipline behind how it’s used.
How we can help
At VIM Group, we’ve supported many clients in optimising their use of Bynder and other brand technology platforms. From onboarding to curation, integration, and AI adoption, we help ensure your DAM investment delivers measurable ROI.
Our Brand Tech Health Check is the perfect first step. It provides a comprehensive assessment of your current Bynder DAM set-up, revealing gaps and opportunities for improvement.
Ready to unlock the full potential of your Bynder DAM? I’d be happy to support you. Contact me directly via pieter.bosschaart@vim-group.com, +31 6 21 24 67 15 or sign up for our Brand Tech Health Check.
