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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Bettus Martens

Technical Consultant

Bettus turns brand concepts into practical, high-quality brand touchpoints.​

With over 20 years of experience in the branding and signage industry, Bettus combines hands-on craftsmanship with technical and creative expertise. ​

He began his career installing and producing foil applications while studying Graphic Design at Cibap in Zwolle, later working for several signage companies in the east of the Netherlands.​

In recent years, he has expanded his focus to design and material consultancy within fleet marking and interior applications, alongside completing a Bachelor’s degree in Engineering and Design. This combination of practical experience and technical education enables him to bridge concept and execution with confidence.​

As a Technical Consultant, Bettus designs, produces and oversees the implementation of brand touchpoints, while advising clients on suitable signage solutions. ​

He is known for his solution-driven mindset and direct, transparent communication style. As he often says, branding may be creative, but it must ultimately translate into clear, workable solutions.​

Bettus lives in the east of the Netherlands with his wife and three daughters. Outside work, he channels his curiosity into painting, playing guitar, building his house and a small wooden sailboat, cooking, gardening and exploring museums and nature.​