For brand, marketing & comms leaders rolling out a new identity across multiple markets.
Rebrand 200+ offices in 40 countries: on time, on budget, on brand.
We engineer the logistics of brand change. From day-one strategy to the last signpost in your most remote office, we make sure your new identity lands everywhere — at once, with zero gaps, and with costs under control.
30+
years
2,500+
brand transformations
170+
countries
150+
enterprise brands
Some of the brands we’ve helped navigate change
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Let us support you with a Rebranding Impact Analysis
Executive Decision Making
Confident decisions in the boardroom start with clarity. Our executive summaries highlight key insights and priorities to guide brand change budgets, phasing, and strategy.
Rebranding Scenarios, Roadmaps & Costs
We help you choose the rollout scenario for your rebranding that best fits your ambitions and realities, with detailed cost breakdowns for full investment control.
Risks, Governance & Opportunities
Every rebrand comes with challenges. We identify risks, propose mitigations, and uncover efficiency opportunities to ensure your brand change runs smarter and faster.
The next step: Brand Implementation & Rebranding Support
Navigating brand change – from planning to launch.
Implementing brand change can be complex – but with the right support, it doesn’t have to be. We help organisations navigate brand transformation with confidence, clarity and control – from initial planning through to full implementation.
We can provide global oversight to your rebranding programme. We manage local execution, deliver technical design, coordinate subcontractors and assure quality at every stage. Expect greater efficiency, reduced costs and complexity, and a smoother rebranding experience from start to finish.
Most importantly, we help you avoid the common pitfalls, setting your brand change up for success from day one and getting it right the first time.
Rebranding Programme Setup & Preparation
A successful rebrand begins with strong foundations. We set up a clear plan of approach, governance, and organisational alignment so every deliverable, deadline, and budget is ready for a smooth launch.
PMO & Project Management Support
Rebranding programmes are complex. Our people coordinate internal teams and external partners, managing risks and timelines. With structured progress reporting to sponsors and stakeholders, we ensure seamless brand implementation.
Brand Change Subject Matter Expertise
Our specialist brand change knowledge ensures efficient implementation across all touchpoints – from the physical (signage, fleet, workwear, product & packaging) to digital/IT infrastructure, marcomms, HR, legal and regulatory.
Technical Brand Design Support
Brand guidelines are only as strong as their implementation. We translate them into clear visual and technical requirements, detailed drawings, and practical application guidelines — ensuring consistent rollout and cost control, supported by prototyping and value engineering.
Quality Control & Supplier Management
Consistency, quality, and efficiency are crucial. We supervise production, supply chains, and installations, evaluate and select suppliers based on reach, cost and capability, and we monitor outputs for accuracy and consistency.
Training & Governance
Empowering your teams to roll out and sustain the brand is key. We provide action plans, deploy enablement tools (guidelines, DAM, brand helpdesk and FAQs), train internal teams, partners and suppliers, and create post-launch brand governance frameworks and maintenance models.
Expert guide - 28 pages
7 steps to a successful rebrand
The practical playbook used in 2,500+ brand transformations — for brand, marketing and communications leaders.
The most common reasons organisations choose to rebrand
A step-by-step framework for planning and implementing brand change
Practical insights and lessons from experienced brand leaders
Download the guide
ABB
Managing the migration of multiple acquisitions to one Masterbrand.
20+
Brands unified globally
900+
Sites rebranded
25.000+
Staff supported
Projects we worked on
Odido
How Odido launched a new brand identity across 120 stores in complete secrecy
541 NDAs signed · 1,000+ designs created · 120 stores rebranded
Rehlko
How Rehlko delivered a global brand migration across 100+ locations in just 5 months
100+ locations · 5-month migration plan · 1 unified brand portal
Hitachi Energy
How Hitachi Energy executed a global brand separation and migration across 60+ countries
300+ sites rebranded · 60+ countries coordinated · 3-year licence deadline met
What our clients say about us
Questions about brand change answered
How long does a global rebrand actually take?
Every rebrand is different. The timeline depends on factors such as the number of countries involved, the volume of physical and digital assets, supplier dependencies, and business priorities.
What does a brand implementation programme typically cost?
It depends on scope — number of countries, physical vs. digital assets, supplier footprint. VIM Group uses its Impact Analysis methodology and benchmark data from more than 2,500 brand transformation programmes to help organisations understand costs, identify budget drivers, and evaluate different rollout scenarios.
Do we need to replace our existing agency or in-house team?
Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sed No. We work alongside your strategy partner, creative agency, technology providers, and internal teams. Our role starts where the design system ends: getting it live, everywhere — planning, coordinating, implementing.
What happens after first contact?
A 30-minute call to understand your situation. If there's a fit, we'll discuss the most appropriate next step — whether that's an Impact Analysis, an initial assessment, or a deeper exploration of scope, risks, timelines, and budget. No obligation.
Which industries do you work with?
Financial services, industrial, energy, healthcare, telecom and professional services — anywhere brand consistency across markets matters. Clients include ABB, ING, Sanofi, Rehlko and Odido.
Can you handle physical and digital assets?
Yes. From signage, workwear, vehicles, and packaging to websites, applications, templates, and brand portals, we help organisations manage physical and digital brand change as one coordinated programme.
Keep reading
Why Most Rebrand Budgets Are Built the Wrong Way
Most organisations focus on brand strategy, while the real rebranding costs emerge during rollout. Learn why implementation planning, rollout scenarios and Impact Analysis are essential for building a realistic rebranding budget.
A Rebrand Is Not a Design Project – It’s an Operational Change Programme
Rebranding touches people, processes, technology, suppliers and customer experience. This article explains why successful brand change depends on governance, operational readiness and disciplined execution.
Making a Post-Merger Rebrand Work
Explore how Impact Analysis, Brand Office models and rollout planning help organisations turn post-merger brand ambition into structured, sustainable brand transformation.
Rebranding successfully? Don’t focus too much on the tip of the iceberg!
A look at the invisible side of rebranding: brand execution, governance, technology and the operational structures needed to make brand change succeed.
What are the costs of your rebrand?
Planning a rebrand? Let’s pressure-test your plan and calculate your rebranding budget.
Free, no-obligation brand change assessment. You get a directional scope, risk view and budget range.