For brand, marcom and MarTech leaders building the tech stack behind a global brand.
Implement a brand tech stack that cuts production time by up to 40% and eliminates off-brand content.
Strong brands need more than guidelines. They need the right technology ecosystem to help teams find assets, create content, collaborate efficiently, and maintain consistency at scale. As AI and brand technology continue to evolve, we help organisations build, implement, and optimise connected ecosystems that improve efficiency, strengthen governance, and support brand growth.
30+
years
150+
enterprise brands
170+
countries
1,500+
brand tech implementations
Some of the brands we’ve helped with brand technology
We help you select, implement and manage the right (AI) tools to make your brand work smarter
Brand Technology
Ecosystem Development
A scattered toolset slows teams down. We help you build a connected, scalable brand technology ecosystem where all your (AI-enabled) solutions work together to empower and support every aspect of your brand and marketing operations.
Brand Technology
Vendor Selection
Which tools fit your organisation best and match your expectations? Our experts provide objective, tailored analysis — factoring in needs, AI-readiness, and integration potential — to guide confident vendor choices.
Implementation, Support & Optimisation
Technology only adds value when it works seamlessly. We handle setup, AI feature configuration, system integration, and ongoing optimisation and management and support to keep your brand technology stack performing at its best.
The (AI) solutions we work with
Our digital experts can help you select, implement, customise, and maintain the following brand technology solutions:
Digital Asset Management
Centralise and streamline the storage, organisation, and distribution of digital assets and content in one platform. With AI-powered search, tagging, and recommendations, DAM optimises workflows, supports governance, and ensures global brand consistency and efficiency.
Brand Education & Guidelines
Ensure consistent brand application with digital, always-up-to-date and AI-proof guidelines. With functionality to bring brand experiences to life, the platforms help you instructing and educating your employees to achieve brand consistency and coherency.
Collaboration & Workflows
Streamline processes and improve efficiency in brand asset creation by using AI to automate routine approvals and content adaptation. Enhanced with AI-powered compliance checks and usage suggestions, workflows become faster, more reliable, and consistent across teams.
Content & Template Management
Equip teams with ready-to-use and AI-personalised content through dynamic templates and algorithm-based design generation to guarantee on-brand communications.
Brand Analytics
Monitor and measure brand performance in a single, intuitive dashboard with AI insights to predict trends, spot issues early, and inform brand strategy.
Free expert guide
6 steps to a successful brand technology ecosystem
Learn how leading organisations build, implement, and optimise a brand tech stack that improves adoption, governance, efficiency, and brand consistency at scale.
The six building blocks of a successful brand tech stack
Practical guidance on technology, processes, governance, and adoption
Lessons learned from global brand technology programmes
Download the guide
Featured case
Sanofi
How Sanofi used a global brand portal to give 74,940 users access to the right brand assets
Orchestrating a complex global brand change rollout with many moving parts
74,940
portal users
1,200
daily visitors
Support
brand helpdesk
How organisations use brand technology to improve consistency, governance and adoption
Dubai Holding
How Dubai Holding improved digital asset management with a Bynder brand portal
Atradius
How Atradius transformed a delayed DAM implementation into a user-friendly brand portal
What our clients say about us
"VIM Group made it possible for practically every Atradius employee to easily find and apply the right brand assets — even non-frequent users."
Olivier de Groot, Senior Manager Group Marketing & Communication
Atradius
"The brand portal continues to serve as our single source of truth and remains an essential tool in fostering a more cohesive way of working."
Chris Williams, Former Head of Corporate Communications & Brand
Sanofi
"Having VIM Group as our partner for Templafy enabled us to rapidly structure the system to meet our needs and global variances. Without their experience, we would not have been able to roll Templafy out so efficiently to all users."
Malcolm Stamper, Corporate Brand Coordinator
Etex
What brand and MarTech leaders ask us
What is Brand Technology?
Brand Technology is the ecosystem of tools, workflows, and governance that helps organisations manage, distribute, and activate their brand. This often includes solutions such as DAM, brand portals, template management, creative automation, analytics, and workflow tooling.
How is AI changing Brand Technology?
Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sedAI is transforming how brand assets are created, managed, distributed, and analysed. From automated tagging and search within DAM platforms to workflow automation, content generation, and analytics, AI can help organisations improve efficiency while maintaining brand consistency. The key is selecting and implementing solutions that support your governance model, processes, and business objectives. consectetur.
Which Brand Technology platforms do you work with?
We work with a wide range of solutions, including Bynder, Frontify, Aprimo, Brandfolder, Papirfly, Templafy, Akeneo, and other leading platforms. As an independent advisor, we recommend the solution that best fits your organisation, requirements, and existing technology landscape.
Do we need a DAM, a brand portal, or both?
It depends on your goals and users. A DAM focuses on asset storage, management, and rights control. A brand portal makes brand assets, guidelines, and resources easily accessible to employees, partners, and suppliers. Many organisations benefit from using both as part of a connected brand tech stack.
How long does a typical Brand Technology implementation take?
Timelines vary depending on the scope and complexity of the programme. A focused DAM, brand portal, or template management implementation can often be completed within a few months, while larger multi-platform programmes are typically delivered in phases over a longer period.
Can Brand Technology integrate with our existing systems (CMS/MarTech/CRM)?
Yes. Modern Brand Technology solutions can integrate with CMS platforms, marketing automation tools, CRM systems, PIM solutions, creative software, and other enterprise applications. The right integrations help reduce manual work and improve brand consistency across channels.
How do you ensure people actually use the platform?
Technology only delivers value when it is adopted. Successful implementations combine governance, onboarding, training, user support, and continuous optimisation. This helps teams understand the value of the platform and encourages long-term usage.
What happens after the initial conversation?
We start with a conversation to understand your current situation, challenges, and objectives. Depending on your needs, the next step may include a brand tech health check (link: https://info.vim-group.com/boost-your-brand-portal-roi-with-a-health-check), platform review, implementation discussion, or a broader conversation about governance, adoption, and future requirements.
Keep reading
Brand Technology: The Tools
Explore the technologies that help organisations manage, govern, and activate their brand at scale.
Leveraging processes for ROI and efficiency in BrandTech
Discover how governance, workflows, and processes help organisations get more value from their technology investments.
Unleashing the full potential of BrandTech: The power of people
Learn why adoption, onboarding, and user engagement are critical to Brand Technology success.
How to get the most out of your Bynder system
Practical advice for improving DAM adoption, governance, and asset management.
Free brand tech health check
Is your brand tech stack delivering the value it should?
Assess the effectiveness of your brand tech stack and identify opportunities to improve adoption, governance, user experience, and return on investment.
An independent review of your current brand tech stack
Insights into adoption, usability, governance, and content performance
Practical recommendations to improve ROI and long-term value