Caroline Spencer-Lagden
Senior Project Manager
With a decade of in-house experience as a brand leader, Caroline’s background gives her a strong understanding of client needs and challenges in addition to her strategic and incisive project management approach.
Most recently delivering projects for TIAA (finance), Farmfront (agriculture) Boehringer Ingelheim (pharma), Thredd (fintech), Taylor & Francis (publishing) and Allen & Overy (legal), Caroline’s client experience spans a broad range of sectors. These projects have included full rebrands, impact analyses, new brand launches, and brand technology implementations.
Caroline enjoys building productive and positive working relationships with clients and is motivated by driving efficiency in brand processes and change programmes.
She is passionate about the power of brand strategy, creative and governance, and enjoys contributing her insight to cut through complexity and address client challenges.
Prior to joining VIM Group, she delivered multiple corporate rebrands, leading in-house teams for organisations including Shell Energy, Third Bridge, Guy's & St Thomas' Foundation and the British Retail Consortium.
Her background gives her a solid understanding of how brand change can impact customers, clients, supply chains and staff.
Caroline studied Philosophy and English Literature at UEA, speaks English, and in her own time enjoys singing with the City of London Choir, travelling, writing, and cooking.