Edwin Wibbelink
Manager Brand Transformation
Edwin brings over 20 years of leadership in branding and design, combining strategic insight with creative execution to drive impactful brand change.
With a background in Industrial Design Engineering, Edwin blends analytical thinking with hands-on creativity.
He has led diverse teams and complex projects across agency and corporate environments – often at the intersection of business, technology, branding and design.
Before joining VIM Group, Edwin held roles such as global design lead, rebranding programme manager, client director, community lead and consultant.
Driven by a collaborative mindset, Edwin excels at motivating clients and colleagues alike – unlocking opportunities and shaping productive, lasting partnerships.
He has worked with organisations including Schiphol Airport, Lelystad Airport, Rabobank, Intratuin, Centraal Beheer Achmea, Royal Haskoning DHV, and Ultimaker.
At VIM Group, Edwin is responsible for the growth and development of the Brand Transformation Department – a multidisciplinary team of 20+ project managers, brand studio experts and brand support consultants.
He helps clients navigate complex brand change programmes, ensuring each transformation is right the first time, and continually looks for ways to improve how teams collaborate and deliver.