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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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George Versteeg

Senior Project Manager Digital

George is a senior digital project manager who brings structure and momentum to complex brand implementations.

Since joining VIM Group in 2021, George has led large scale rebranding and brand implementation programmes. He helps organisations translate their brand strategy into digital environments, ranging from brand portals and applied design to graphic assets and IT integrations.​

With more than fifteen years of experience as an independent brand consultant and project manager, George combines a strong eye for detail with a clear understanding of the bigger picture. In projects, he acts as the connecting force between stakeholders. He maintains oversight, creates clarity and brings both calm and pace to complex processes.​

Clients value his empathetic and pragmatic style, his awareness of organisational dynamics and his ability to align strategic ambition with practical execution.​

George has worked on brand programmes for organisations including Sanofi, Odido, ING, ASN Bank, Formula 1 and Randstad. He is fluent in Dutch and English, has a good command of German and operates confidently in international environments.​

Outside work, George is energetic and active. He enjoys sports, cooking and motorcycling, and makes the most of life with a strong sense of enjoyment and connection.​