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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Ivar Hannessen

Project Director

Ivar is one of VIM Group’s most experienced project managers with a track record of successful branding projects and satisfied customers.

Ivar has been working in the brand arena as a programme and project manager for thirty years. ​

The focus in his assignments has evolved over time from 3D brand touchpoints to entire programmes and from local projects to global multi-million assignments. In addition, Ivar was the initiator and driving force behind VIM Group’s impact assessment tool ImpactValuator.​

Clients include dsm-firmenich, Odido, Zeiss, Randstad, Maersk, Partou, Merck KGaA, DNV-GL, ING, Renewi, HVC, Rabobank, Luminor, Vattenfall, Initial, Dutch Railways, Sita and many more.​

Ivar likes to break down complex challenges into tangible and easy-to-grasp tasks and subsequently drive the programme to deliver the best solutions. He is motivated and disciplined, has a systematic, structured and analytical way of working and adapts easily to client’s cultures.​

A native Dutch speaker, Ivar is also fluent in English and proficient in German.​

His drive and ambition are also reflected in his hobbies. He is a passionate drummer, sailor, DIYer and former national speed skater. In his spare time, Ivar also runs a small B&B with his partner Lydia.​