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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Jos Diender

Consultant Digital

Jos empowers enterprise clients to strengthen their digital brand strategies by defining clear direction and translating strategy into effective execution.

With more than 12 years of experience, including over 8 years as Senior Consultant Digital at VIM Group, Jos leads a team focused on developing and implementing digital brand and marketing strategies. ​

He is skilled at shaping long-term digital brand programmes, from strategic vision to practical execution.​

His expertise includes tool selection and integration, such as DAM, CRM and marketing automation, and aligning stakeholders to ensure brand consistency and operational efficiency.​

Known for his ability to simplify complexity, Jos builds clear, actionable roadmaps that guide clients through decision-making and change.​

His background in social sciences has shaped his understanding of market behaviour and organisational dynamics.​

He has worked with leading clients such as Philips, ASML, Odido, ING, Volvo Cars, Rabobank and Le Creuset.​

In addition to his consultancy work, he teaches at Beeckestijn Business School, where he lectures on managing brand performance.​

Passionate about AI and digital trends, Jos is an early adopter. He enjoys music, podcasts, and spending time with his family.​