Niek Fransen
Senior Project Manager
Niek believes that a brand should sit at the heart of an organisation’s operations and culture.
The challenge of building or strengthening a brand as both a recognisable identity and a strategic instrument continues to drive him every day. With more than 25 years of experience as a project leader and consultant in brand management, Niek has developed extensive expertise in brand strategy, rebranding and brand implementation.
He began his career at VIM Group in corporate identity and marketing automation. Over the years, he has led projects for a wide range of organisations across profit and non-profit sectors, B2C and B2B environments, both nationally and internationally.
Clients he has worked with include ABB, Belfius, CED, Greetz, Heineken, ING, KPN, PostNL, Océ Canon, Odido, Rabobank, Randstad, the Dutch Government, Vebego, Univé and Wolters Kluwer.
Niek lives in the rural region of Twente, yet enjoys the energy and dynamics of city life. He stays active through strength training and running, and has a passion for music, festivals, culinary experiences, motorcycling and travelling.