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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Sander Hoepman

Senior Project Manager

Sander has a strong passion and talent for building retail brands and developing and realising store concepts. This is rooted in more than 20 years of experience in the field.

During his long career at VIM Group he has been involved in some of the largest brand transformations in the Netherlands and internationally.​

Sander is also an expert when it comes to translating 2D designs into a real 3D experience.​

He is at his best when working with internal teams at a client’s headquarters, where his outgoing personality and broad expertise enable him to build meaningful working relationships, even in complex and demanding environments.​

He specialises in developing visual identities within retail concepts, as well as creating, implementing, evaluating and improving rollout scenarios and business processes.​

Clients he has worked for include Odido, KPN, Geldmaat, Vattenfall, Coop Supermarkten, Univé, NS Retail, PostNL, Bruna, CRV, Avans University of Applied Sciences, Alliander, USG People, Eneco and ING.​​