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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Tabea Filipski

Brand Management Consultant

As Brand Consultant at VIM Group, Tabea bridges brand strategy and design to build cohesive, impactful brand identities.

As a Brand Consultant with over three years of experience in strategic brand management, brand positioning and visual identity development, Tabea translates strategic thinking into clear design direction. She guides projects from brand positioning through to identity development and execution, ensuring alignment between strategic intent and creative output.​

Born and educated in Germany, Tabea moved to the Netherlands in 2019 to pursue her Master’s degree in Persuasive Communication at the University of Amsterdam. Alongside her studies, she worked as a copywriter for digital outdoor magazines and successfully launched a Kickstarter campaign for the start-up Soapbottle.​​

Since joining VIM Group in 2021, Tabea has focused on brand management, corporate identity development, brand architecture and brand governance. ​

She has supported clients including Sanofi, Vebego, Danske Bank, Wolters Kluwer, Tio, Thermo Fisher Scientific and Odido.​

Having lived in Germany, Spain and the Netherlands, Tabea brings a multilingual and cross-cultural perspective to her work. She is fluent in German, English and Dutch. Outside the office, she enjoys cooking, running and spending time outdoors.​