Wieke Lenderink
Consultant Digital
Wieke blends creativity, structure, and strategic insight to elevate brand portals and digital brand management.
She helps brands turn their brand portals into clear, visual platforms that are easy to use and understand. Wieke makes complex systems feel simple by combining smart structure with intuitive design.
Over the years, Wieke has grown into a trusted digital strategist and project lead. Today, she manages large-scale implementation and optimisation projects, guiding clients through every step — from defining portal strategy to launching engaging homepages and rethinking the user experience.
She is particularly passionate about pushing SaaS platforms beyond their expected limits through creativity and smart problem-solving.
Her portfolio includes collaborations with brands such as Le Creuset, Formula 1, ING, Tony’s Chocolonely, and LIDL. Whether it’s introducing new portals, integrating guidelines, or leading portal redesigns, Wieke’s work always aims to elevate brand management across digital touchpoints.
Outside of work, Wieke loves travelling and exploring new places or getting into nature with her dog and family.