VIM Group helped TNT Post to rebrand nationally to become PostNL, following a company split.
Rebranding
Brand Management
Brand technology
TNT's challenge
TNT N.V. operated the national Dutch postal service, TNT Post, until 2010 when the company announced its intended split into two separate companies. After the split with TNT Express, TNT Post was to be renamed PostNL.
Our solution
VIM Group were brought in to assist in the rebranding of TNT Post to PostNL in the Netherlands. We advised PostNL with selecting their branding agency and also with choosing and implementing a new digital asset management system.
The results
VIM also supported the transition by providing project management and specialist expertise to the PostNL communications management team.
