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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Jean-Marc König

Managing Director

An engineer with marketing in his blood, Jean-Marc has been transforming brands through technology for over 15 years.

At VIM Group, Jean-Marc advises leading German organisations on brand transformation programmes, working closely with his team to deliver structure, direction and measurable results.​

Before joining VIM Group, he was Managing Director of Papirfly DACH, where he built and led a team that supported renowned brands such as Mercedes-Benz, Miele, Daimler Truck, Engel & Völkers, SAP and ST Microelectronics in their brand transformations and roll-outs.​

Earlier in his career, Jean-Marc spent 11 years at BrandMaker/Uptempo, where he held various commercial and consulting roles.​

He supported rebranding initiatives for clients including Bayer, Commerzbank, ABN AMRO, J.P. Morgan Asset Management, Volvo Cars and HP.​

Jean-Marc holds a double master’s degree in business engineering with a focus on marketing, sales and computer science, earned in Karlsruhe and Paris.​

He is a native speaker of both French and German, and fluent in English.​

He recently picked up golf again but spends most of his free time with his wife and two daughters in Baden or exploring the Alsace region.​