Laurens Hoekstra
Co-CEO
With over 25 years of international experience in business administration and branding, Laurens brings boardroom insight, a C-level communications network, and proven brand expertise to deliver strategic value and elevate impact at the highest level.
The better organised a brand is, the better a brand performs. With this conviction combined with his business and logistics background, Laurens is an expert in the brand transformation and management discipline, a background he has applied in his international work for more than 25 years.
As Co-Founder of VIM Group and with more than 20 years of experience in the brand world, Laurens is an expert in supporting executive management and is a welcome advisor in the boardroom. He often sits on the steering committee for client projects and gives lectures and key notes.
Laurens has worked with leading, national and international organisations such as Vattenfall, ING Group, SkyTeam, JDE, Deutsche Telekom, Odido, IKEA, KLM AirFrance, Merck, ASN, Renewi and Wolters Kluwer.
He often shares his valuable knowledge on brand performance during lectures on brand implementation and management. Laurens is co-author of the book; Future Proof your Brand.
Besides his work at VIM Group, Laurens is an adept mentor for scale up entrepreneurs and member of several advisory boards.