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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

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Michael Gentle

Senior Consultant

Michael is passionate about pushing the boundaries of brand management and brand change through innovative campaigns and technologies.

With over 15 years of experience, Michael brings digital and marketing expertise to client projects at VIM Group.​

He has held senior marketing roles, including Head of Marketing, across financial services and digital sectors, working across multiple disciplines and channels.​

His strength lies in connecting brand, digital and IT – with deep expertise across web platforms, marketing operations and technology applications.​

Michael is passionate about brand strategy, design and technology, and enjoys collaborating with organisations to meet KPIs and deliver tangible results.​

Recent client work includes projects for Barclays, Reckitt, Allen & Overy, Rehlko, TIAA and UniCredit.​

Outside work, Michael is an avid follower of London’s evolving food scene and still dreams of racing at Le Mans like his childhood hero, Steve McQueen.​