Niek Fransen
Senior Project Manager
The challenge of building or enhancing a brand, transforming it into both a strong personality and an effective business tool, inspires Niek every day.
With over 20 years of experience as a project leader and consultant in brand management, Niek has developed extensive knowledge and expertise in various brand-related issues and implementations. His diverse career at VIM Group began focusing on corporate identity and marketing automation. Since then, he has gained extensive experience in the many topics of (re)branding and brand management.
As an experienced project leader, Niek has worked with various organizations, both profit and non-profit, B2C and B2B, on national and international levels. His clients include ABB, Belfius, CED, Greetz, Heineken, ING, KPN, PostNL, Océ (Canon), Odido, Rabobank, Randstad, the Dutch government, Vebego, Univé, and Wolters Kluwer.
Niek feels at home in the rural Twente region and enjoys combining this with the vibrant culture of large cities. He stays fit by boxing and running. Niek has a passion for music and loves festivals, culinary discoveries, motorcycling, and traveling.