The corona crisis: a ‘make it or break it’ moment for your brand?
An interview with Maarten Evertzen, digital branding specialist at VIM Group
Loes Verhoeven
Group Marketing & Communications Manager
Many brands are currently wrestling with the question of how to position themselves in the context of the corona crisis. As part of the ‘Industry Leaders’ video series, Ton Kuper of C4Real interviewed Maarten Evertzen, digital branding specialist at VIM Group, about what the corona situation means for the brand in both the short and the long term, and what impact it has on the branding profession. The crisis is a ‘make it or break it’ moment for many brands, he argues. In this interview of around 12 minutes, Maarten shares the tips you need to make sure the corona crisis actually makes your brand stronger – now and in the future.
Covid als disruptor voor je merkpositionering?
