How to successfully carry out a complex rebrand, on time and on budget? Follow our 7-step approach, based on best practices from over 2,000+ rebrand cases.  

A practical step-by-step plan for anyone who manages, promotes or is responsible for the brand. The tips and advice contained within this guide are laid out to help you assess, plan and execute a successful brand change programme.

Everything you need to know about setting up a successful brand technology ecosystem in one savvy guide.

This guide will help you navigate the increasingly complex world of brand management software solutions such as DAM, educational, collaboration and template management tooling.

Brand change puts more than just market recognition and customer loyalty on the line. From the risk of overusing your internal resources to disrupting business operations, introducing any change to the brand should be approached carefully, strategically, and with long-term results in mind.  

This guide provides insights from three decades and thousands of rebrand projects on how to navigate the riskiest parts of brand change – and how you can come out on top.  

Guidance for brand leaders on centralising brand portfolio and operations.This guide explores the way, and why brands are increasingly being brought together.

In this guide you find out more about:

• improving visual coherence across brand architecture

• offering a more complete stakeholder experience and unifying brand governance.

• systems and tools to improve efficiency and overall competitiveness

This guide’s purpose is to provide the necessary tools and insights to enable better brand management and coherent implementation across your organisation.

In this guide you will learn about:

• The five most influential technologies.

• The unique opportunities and challenges that these technologies bring to brand management.

• How industry leaders from around the world are responding to this change.

• Eight practical tips to future-proof your brand.