From rebranding to practice: how to use AI for brand implementation
5 brand management tools for rolling out and managing your visual identity
Repositioning your brand and developing a new visual identity starts at the core of your organisation. But it is precisely the actual rollout across all online and offline brand carriers that is often underestimated.
VIM Group helps organisations translate a new design into user-friendly working files and automated templates. This increases the applicability, consistency and impact of the new identity. Sometimes that means manually converting large volumes of legacy design files, documents and presentations. Wherever possible, we of course opt for smart tools that optimise both the implementation and the structural management of the new brand identity.
Curious how (AI) brand management tools can help you roll out and manage your new visual identity? Below I share 5 tools that can really make the difference.
5 AI tools that help you achieve successful brand implementation and governance
Below you will find a selection of tools we regularly use to support clients in the final phase of their rebranding or brand change.
Bynder – AI Tagging
A new brand identity often comes with a large volume of digital assets. To make those assets findable and usable, tagging is essential. Tagging manually takes a lot of time, and setting up a well-considered metadata and taxonomy structure is complex.
With AI tagging in Bynder, you add relevant tags faster and more consistently than through manual processes. That not only saves time, it also increases the accuracy and structure within your DAM environment. The result is more control, better findability and more efficient asset management.
TextMetrics
TextMetrics is an advanced AI solution that goes beyond standard generative text tools. For example, it can check whether a job advert meets HR guidelines.
Within a rebranding, TextMetrics is particularly valuable because it tests whether texts match the new tone of voice and are aligned with the redefined target audience. That way you ensure all communication is in line with your new brand positioning and genuinely resonates with the right audience.
Templafy
With the AI assistant in Templafy, you can actively support the new tone of voice within documents. We also use Templafy's productivity tools to automatically convert existing PowerPoint presentations to the new visual identity.
For lasting brand consistency, we set up smart, dynamic templates for clients, often fed from the connected DAM system. This simplifies content operations and ensures that all documents and presentations automatically comply with the new brand guidelines.
“For lasting brand consistency and efficiency, we set up the right templates, often fed with content from the DAM system.”
Staffbase
Staffbase is a leading platform for employee engagement. The term intranet no longer really does justice to the functionality the tool offers. Especially now that Meta Workplace has been discontinued, Staffbase plays a central role in internal communication.
The platform is ideally suited to launching a new vision, positioning or brand identity internally. It not only facilitates top-down communication, it also enables dialogue. Employees can provide input and share their views.
That two-way communication is essential for adoption. A brand change only truly succeeds when employees feel involved and are able to connect with the new direction.
Papirfly
A rebranding is the perfect moment to review workflows and set them up more efficiently. Papirfly helps many of our clients reduce hundreds of separate templates to a manageable number.
Within the established brand framework, users can create online and offline content independently. That speeds up the rollout of the new identity while safeguarding compliance. This way you combine speed with control.
Modern and efficient brand management
The possibilities for modern brand management keep evolving. The landscape of smart brand technology solutions is growing continuously.
At VIM Group we follow these developments closely. We assess tools on their contribution to brand implementation, governance, adoption and ROI.
“VIM Group offers an integrated approach to the final phase of a rebranding, so that your new brand identity is rolled out and safeguarded consistently and effectively across all channels.”
A rebranding or brand refresh is exactly the moment to embrace these technologies. You enable employees to easily create brand-compliant documents and other brand assets, without unnecessary complexity.
VIM Group supports organisations in transition in exploring, testing and selecting innovative tools that fit their specific needs. We guide the implementation, safeguard governance and make sure the tools are managed optimally.
That way we ensure your new brand identity is not only launched successfully, but is also embedded structurally and consistently throughout the entire organisation.
Let's talk
Would you like to spar about possible solutions or practical examples? I'd be glad to think it through with you.
Let's explore together how these tools can strengthen your brand management processes and contribute to a successful rebranding. Book a short meeting or get in touch with me via LinkedIn.
