How do you select the right design agency for your brand?
Loes Verhoeven
Group Marketing & Communications Manager
Few phenomena in marketing are as magical as ‘The Brand’; it ties customers to the products that carry it. On average, the brand represents no less than 18% of an organisation’s market value. In a fast-changing world, business performance is increasingly determined by the ability to organise a brand strategically through change. But which design agency do you place this valuable asset with? Luuk Ros, Manager Content & Business at Nima and editor-in-chief of Marketingfacts, asked Laurens Hoekstra, CSO at VIM Group, about the importance of a powerful brand and the story behind our new Bureauselect tool for selecting a design agency on the basis of criteria such as agency personality, design style and budget.
