For brand, marketing & comms leaders
Rebrand on time, on budget, on brand — across every office, channel, and country.
We've engineered 2.500+ brand change programmes for ABB, ING, Sanofi and 150+ enterprises. Let us do the same for yours.
For brand, marketing & comms leaders
Rebrand on time, on budget, on brand — across every office, channel, and country.
We've engineered 2.500+ brand change programmes for ABB, ING, Sanofi and 150+ enterprises. Let us do the same for yours.






For brand, marketing & comms leaders
We've engineered 2.500+ brand change programmes for ABB, ING, Sanofi and 150+ enterprises. Let us do the same for yours.
For brand, marketing & comms leaders
Rebrand on time, on budget, on brand — across every office, channel, and country.
28-page PDF
28-page PDF
28-page PDF
Download the guide
30+
years
2.500+
brand transformations
40+
countries
150+
enterprise clients






Case studies
ABB - Industry
How ABB migrated 100+ sites in 5 months
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100+
sites
5 mio.
rollout
Case studies



Case studies






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ABB
Name, Role
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Sanofi
Name, Role
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Odido
Name, Role

"VIM took our merger rebrand from chaos to a single, calm rollout plan. We launched in 22 markets, on the same day, with zero brand drift."
— Head of Brand, Global Insurer
"VIM took our merger rebrand from chaos to a single, calm rollout plan. We launched in 22 markets, on the same day, with zero brand drift."
— Head of Brand, Global Insurer
Free expert guide
7 steps to a successful rebrand
28-page playbook
Checklists + templates
From 2.500+ projects
For brand, marketing & comms leaders
Get your free brand change assessment
Response within 24 hours · No commitment.
Free 30-min review
Tailored recommendations
28-page PDF
Download the assessment
Questions answered
How long does a typical rebrand take?
Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sed consectetur.
How do you work alongside our internal team?
Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sed consectetur.
Do you replace our existing agencies?
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What does a free brand change assessment include?
Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sed consectetur.
How is success measured?
Cras mattis consectetur purus sit amet fermentum. Integer posuere erat a ante venenatis dapibus posuere velit aliquet. Aenean lacinia bibendum nulla sed consectetur.
Questions answered
How long does a typical rebrand take?
A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.
How long does a typical rebrand take?
A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.
Do you replace our existing agencies?
A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.
What does a free brand change assessment include?
A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.
How is success measured?
A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.
Which markets and languages do you cover?
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Written by
Name Surname
Director, Brand Change · 20+ yrs
"Short author intro / quote about why this guide exists."
joost.peper@vim-group.com
Meet the team




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Find your local team
We adapt to our clients' preferred ways of working — from our offices or boots-on-the-ground, with local teams around the world. Connect with the office closest to you.

Amsterdam
The Netherlands

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, Amsterdam
+xx (0)xx xxx xx xx
laurens.hoekstra@vim-group.com

London
United Kingdom

Joanna Jenkins
Managing Director
Street name 123 · ZIP, London
+xx (0)xx xxx xx xx
joanna.jenkins@vim-group.com

Munich
Germany

Jean-Marc König
Managing Director
Street name 123 · ZIP, Amsterdam
+xx (0)xx xxx xx xx
jean-marc.koenig@vim-group.com

Hengelo
The Netherlands

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, Hengelo
+xx (0)xx xxx xx xx
laurens.hoekstra@vim-group.com

New York
United States

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, New York
+xx (0)xx xxx xx xx
laurens.hoekstra@vim-group.com

Zürich
Switzerland

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, Zürich
+xx (0)xx xxx xx xx
contact@vim-group.com

Amsterdam
The Netherlands

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, Amsterdam
+xx (0)xx xxx xx xx
laurens.hoekstra@vim-group.com

London
United Kingdom

Joanna Jenkins
Managing Director
Street name 123 · ZIP, London
+xx (0)xx xxx xx xx
joanna.jenkins@vim-group.com

Munich
Germany

Jean-Marc König
Managing Director
Street name 123 · ZIP, Amsterdam
+xx (0)xx xxx xx xx
jean-marc.koenig@vim-group.com

Hengelo
The Netherlands

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, Hengelo
+xx (0)xx xxx xx xx
laurens.hoekstra@vim-group.com

New York
United States

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, New York
+xx (0)xx xxx xx xx
laurens.hoekstra@vim-group.com

Zürich
Switzerland

Laurens hoekstra
Co-CEO
Street name 123 · ZIP, Zürich
+xx (0)xx xxx xx xx
contact@vim-group.com
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Talk to a real human
Your local contact
Response within 24 hours · No commitment.

Laurens hoekstra · CO-CEO
"Happy to help you scope your brand change programme."