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Ready to make a change?

Let's talk

Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

Joanna Jenkins · Managing Director

Replies within 1 business day

Prefer to speak in person?

Reach out or visit us at one of our locations.

For brand, marketing & comms leaders

Rebrand on time, on budget, on brand — across every office, channel, and country.

We've engineered 2.500+ brand change programmes for ABB, ING, Sanofi and 150+ enterprises. Let us do the same for yours.

For brand, marketing & comms leaders

Rebrand on time, on budget, on brand — across every office, channel, and country.

We've engineered 2.500+ brand change programmes for ABB, ING, Sanofi and 150+ enterprises. Let us do the same for yours.

For brand, marketing & comms leaders

Rebrand on time, on budget, on brand — across every office, channel, and country.

Rebrand on time, on budget, on brand — across every office, channel, and country.

We've engineered 2.500+ brand change programmes for ABB, ING, Sanofi and 150+ enterprises. Let us do the same for yours.

For brand, marketing & comms leaders

Rebrand on time, on budget, on brand — across every office, channel, and country.

28-page PDF

28-page PDF

28-page PDF

Download the guide

30+

years

2.500+

brand transformations

40+

countries

150+

enterprise clients

"You just announced a merger. 200 offices, 12 platforms, 5.000+ assets, 40 countries. Launch in 6 months. Now what?"

Budget overrun

Missed dealines

Rogue suppliers

"You just announced a merger. 200 offices, 12 platforms, 5.000+ assets, 40 countries. Launch in 6 months. Now what?"

Budget overrun

Missed dealines

Rogue suppliers

"You just announced a merger. 200 offices, 12 platforms, 5.000+ assets, 40 countries. Launch in 6 months. Now what?"

Budget overrun

Missed dealines

Rogue suppliers

The pains we hear from brand leaders

Budget runs over before launch

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Suppliers go off-brand globally

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Internal teams lose alignment

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

The pains we hear from brand leaders

Budget runs over before launch

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Suppliers go off-brand globally

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Internal teams lose alignment

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

The pains we hear from brand leaders

Budget runs over before launch

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Suppliers go off-brand globally

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Internal teams lose alignment

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

You just announced a merger. Now the work starts.

200 offices. 12 digital platforms. 5,000+ branded assets. 40 countries. Six months until launch. Most rebrands break here — not on the creative, but on the implementation.

• Budget overruns local teams ordering off-brand assets because nobody owns the rollout

• Missed deadlines — suppliers in 30+ countries moving at different speeds

• Rogue rollouts — old logos still on signage, vehicles and templates six months after launch.

You just announced a merger. Now the work starts.

200 offices. 12 digital platforms. 5,000+ branded assets. 40 countries. Six months until launch. Most rebrands break here — not on the creative, but on the implementation.

• Budget overruns local teams ordering off-brand assets because nobody owns the rollout

• Missed deadlines — suppliers in 30+ countries moving at different speeds

• Rogue rollouts — old logos still on signage, vehicles and templates six months after launch.

You just announced a merger. Now the work starts.

200 offices. 12 digital platforms. 5,000+ branded assets. 40 countries. Six months until launch. Most rebrands break here — not on the creative, but on the implementation.

• Budget overruns local teams ordering off-brand assets because nobody owns the rollout

• Missed deadlines — suppliers in 30+ countries moving at different speeds

• Rogue rollouts — old logos still on signage, vehicles and templates six months after launch.

If any of these sound familiar…

Tracking 5.000+ assets across regions in spreadsheets

Local teams ordering off-brand signage

No single source of truth for the new identity

Legal/compliance approvals stalling rollout

Budget eaten by emergency reprints

If any of these sound familiar…

Tracking 5.000+ assets across regions in spreadsheets

Local teams ordering off-brand signage

No single source of truth for the new identity

Legal/compliance approvals stalling rollout

Budget eaten by emergency reprints

If any of these sound familiar…

Tracking 5.000+ assets across regions in spreadsheets

Local teams ordering off-brand signage

No single source of truth for the new identity

Legal/compliance approvals stalling rollout

Budget eaten by emergency reprints

How VIM solves it

Plan

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Outcome

95% brand compliance

Execute

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Outcome

40% faster asset production

Sustain

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Outcome

95% brand compliance

How VIM solves it

Plan

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Outcome

95% brand compliance

Execute

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Outcome

40% faster asset production

Sustain

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

How VIM solves it

Plan

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

Execute

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

40% faster asset production

Sustain

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

How VIM solves it

Plan

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

Execute

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

40% faster asset production

Sustain

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

How VIM solves it

Plan

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

Execute

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Outcome

40% faster asset production

Sustain

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Outcome

95% brand compliance

How VIM solves it

Plan

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Outcome

95% brand compliance

Execute

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Outcome

40% faster asset production

Sustain

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Outcome

95% brand compliance

How VIM solves it

Title

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Outcome

Outcome

How VIM solves it

Title

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Outcome

Outcome

How VIM solves it

Title

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Outcome

Outcome

How VIM solves it

40%

lower asset production cost

95%

brand compliance, post-launch

80% faster

average global rollout

0

operational downtime

How VIM solves it

40%

lower asset production cost

95%

brand compliance, post-launch

80% faster

average global rollout

0

operational downtime

How VIM solves it

40%

lower asset production cost

95%

brand compliance, post-launch

80% faster

average global rollout

0

operational downtime

How VIM solves it

40%

faster asset production

80%

active tool usage

1

integrated brand tech stack

Stronger

brand consistency

How VIM solves it

40%

faster asset production

80%

active tool usage

1

integrated brand tech stack

Stronger

brand consistency

How VIM solves it

40%

faster asset production

80%

active tool usage

1

integrated brand tech stack

Stronger

brand consistency

Outcome metrics

Asset production cost

Before 100%

After 100%

Brand compliance

Before 100%

After 100%

Rollout time

Before 100%

After 100%

Outcome metrics

Asset production cost

Before 100%

After 100%

Brand compliance

Before 100%

After 100%

Rollout time

Before 100%

After 100%

Outcome metrics

Asset production cost

Before 100%

After 100%

Brand compliance

Before 100%

After 100%

Rollout time

Before 100%

After 100%

How we work

01

Disover

Description of step 1

02

Audit

Description of step 2

03

Plan

Description of step 3

04

Execute

Description of step 4

05

Sustain

Description of step 5

How we work

01

Disover

Description of step 1

02

Audit

Description of step 2

03

Plan

Description of step 3

04

Execute

Description of step 4

05

Sustain

Description of step 5

How we work

01

Disover

Description of step 1

02

Audit

Description of step 2

03

Plan

Description of step 3

04

Execute

Description of step 4

05

Sustain

Description of step 5

Why VIM

Implementation first

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Governance, DAM, brand portal and support and training so the new brand sticks.

Governance, DAM, brand portal and support and training so the new brand sticks.

500+ Project DB

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Governance, DAM, brand portal and support and training so the new brand sticks.

Vendor-agnostic

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Governance, DAM, brand portal and support and training so the new brand sticks.

Governance, DAM, brand portal and support and training so the new brand sticks.

Part of team farner

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Governance, DAM, brand portal and support and training so the new brand sticks.

Why VIM

Implementation first

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Governance, DAM, brand portal and support and training so the new brand sticks.

500+ Project DB

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Governance, DAM, brand portal and support and training so the new brand sticks.

Vendor-agnostic

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Governance, DAM, brand portal and support and training so the new brand sticks.

Part of team farner

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Why VIM

Implementation first

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Governance, DAM, brand portal and support and training so the new brand sticks.

500+ Project DB

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Vendor-agnostic

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Governance, DAM, brand portal and support and training so the new brand sticks.

Part of team farner

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Governance, DAM, brand portal and support and training so the new brand sticks.

Why VIM

VIM
In-house
Agency

Implementation focus

-
-

Global rollout DB

-
-

Vendor neutrality

-
-

Speed to launch

-
~

Why VIM

VIM
In-house
Agency

Implementation focus

-
-

Global rollout DB

-
-

Vendor neutrality

-
-

Speed to launch

-
~

Why VIM

VIM
In-house
Agency

Implementation focus

-
-

Global rollout DB

-
-

Vendor neutrality

-
-

Speed to launch

-
~

Case studies

ABB - Industry

How ABB migrated 100+ sites in 5 months

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100+

sites

5 mio.

rollout

Case studies

ABB - Industry

Headline outcome

1 metric · read the case

ABB - Industry

Headline outcome

1 metric · read the case

ABB - Industry

Headline outcome

1 metric · read the case

Case studies

"Short quote from client one mattis consectetur purus sit amet fermentum."

ABB

Name, Role

"Short quote from client two mattis consectetur purus sit amet fermentum."

Sanofi

Name, Role

"Short quote from client three mattis consectetur purus sit amet fermentum."

Odido

Name, Role

"VIM took our merger rebrand from chaos to a single, calm rollout plan. We launched in 22 markets, on the same day, with zero brand drift."

— Head of Brand, Global Insurer

"VIM took our merger rebrand from chaos to a single, calm rollout plan. We launched in 22 markets, on the same day, with zero brand drift."

— Head of Brand, Global Insurer

Explore our services

Rebranding

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Outcome

95% brand compliance

Brand management

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Outcome

95% brand compliance

Brand technology

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Outcome

95% brand compliance

Explore our services

Rebranding

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Outcome

95% brand compliance

Brand management

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Outcome

95% brand compliance

Brand technology

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Outcome

95% brand compliance

Explore our services

Rebranding

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Outcome

95% brand compliance

Brand management

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Outcome

95% brand compliance

Brand technology

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Outcome

95% brand compliance

Free expert guide

7 steps to a successful rebrand

28-page playbook

Checklists + templates

From 2.500+ projects

For brand, marketing & comms leaders

Get your free brand change assessment

Response within 24 hours · No commitment.

Free 30-min review

Tailored recommendations

28-page PDF

Download the assessment

Questions answered

How long does a typical rebrand take?

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How do you work alongside our internal team?

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Do you replace our existing agencies?

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What does a free brand change assessment include?

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How is success measured?

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Which markets and languages do you cover?

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Which markets and languages do you cover?

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Questions answered

How long does a typical rebrand take?

A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.

How long does a typical rebrand take?

A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.

Do you replace our existing agencies?

A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.

What does a free brand change assessment include?

A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.

How is success measured?

A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.

Which markets and languages do you cover?

A medium-length answer that gives visitors an answer to their question can go here. Keep it concise but informative.

Written by

Name Surname

Director, Brand Change · 20+ yrs

"Short author intro / quote about why this guide exists."

LinkedIn

joost.peper@vim-group.com

Meet the team

Name Surname
Name Surname

Senior Project Manager

Senior Project Manager

Name Surname
Name Surname

Senior Project Manager

Senior Project Manager

Name Surname
Name Surname

Senior Project Manager

Senior Project Manager

Name Surname
Name Surname

Senior Project Manager

Senior Project Manager

Related insights

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Related insights

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Headline of the related insight

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Key takeaways

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Key takeaways

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Key takeaways

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Takeaway

One clear, scannable insight from the session

Planning a rebrand, M&A migration, or global brand rollout?

Start with a free 30-minute assessment. We respond within 24 hours.

Contact us

Let's talk

30-min assessment · 24h response

Fill in your information

Contact us

Ready to talk?

Book a call or download the guide.

Locations

Find your local team

We adapt to our clients' preferred ways of working — from our offices or boots-on-the-ground, with local teams around the world. Connect with the office closest to you.

Amsterdam

The Netherlands

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, Amsterdam

+xx (0)xx xxx xx xx

laurens.hoekstra@vim-group.com

LinkedIn

London

United Kingdom

Joanna Jenkins

Managing Director

Street name 123 · ZIP, London

+xx (0)xx xxx xx xx

joanna.jenkins@vim-group.com

LinkedIn

Munich

Germany

Jean-Marc König

Managing Director

Street name 123 · ZIP, Amsterdam

+xx (0)xx xxx xx xx

jean-marc.koenig@vim-group.com

LinkedIn

Hengelo

The Netherlands

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, Hengelo

+xx (0)xx xxx xx xx

laurens.hoekstra@vim-group.com

LinkedIn

New York

United States

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, New York

+xx (0)xx xxx xx xx

laurens.hoekstra@vim-group.com

LinkedIn

Zürich

Switzerland

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, Zürich

+xx (0)xx xxx xx xx

contact@vim-group.com

LinkedIn

Amsterdam

The Netherlands

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, Amsterdam

+xx (0)xx xxx xx xx

laurens.hoekstra@vim-group.com

LinkedIn

London

United Kingdom

Joanna Jenkins

Managing Director

Street name 123 · ZIP, London

+xx (0)xx xxx xx xx

joanna.jenkins@vim-group.com

LinkedIn

Munich

Germany

Jean-Marc König

Managing Director

Street name 123 · ZIP, Amsterdam

+xx (0)xx xxx xx xx

jean-marc.koenig@vim-group.com

LinkedIn

Hengelo

The Netherlands

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, Hengelo

+xx (0)xx xxx xx xx

laurens.hoekstra@vim-group.com

LinkedIn

New York

United States

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, New York

+xx (0)xx xxx xx xx

laurens.hoekstra@vim-group.com

LinkedIn

Zürich

Switzerland

Laurens hoekstra

Co-CEO

Street name 123 · ZIP, Zürich

+xx (0)xx xxx xx xx

contact@vim-group.com

LinkedIn

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Talk to a real human

Your local contact

Response within 24 hours · No commitment.

Laurens hoekstra · CO-CEO

"Happy to help you scope your brand change programme."

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