VIM Group ensured a smooth launch in a short time frame spanning 11 Airbus Group sites across Europe.
Rebranding
Brand Management
Airbus' challenge
The Airbus brand is not just a logo, it represents the culture, personality and services of the Airbus Group and the way these are delivered.
Airbus Group with about 140,000 employees, decided to unify its branding and to create a more monolythical brand architecture, renaming its head office and non-Airbus branded divisions.
Our solution
VIM Group supported the preparation of the most important touch points in time for the upcoming launch date, set two months ahead.
We also project managed the roll-out of multiple touch points, including wayfinding, signage and many interior elements. Our role was also to advise Airbus Group with their brand management governance.
Jeff Burridge, Head of Brand, Online and Employee Comms
The results
A clear wayfinding and signage strategy was adopted across the business, making the most of the latest technologies and materials.
2
months of preparation
11
Airbus Group sites
