Beyond Acronyms brand podcast
About approaching a rebrand, brand equity and quantifying company value
Marc Cloosterman
Senior Advisor Team Farner
Are brands dead? What are the trends in optimising a company’s brand profile? And how do you transform a small Dutch startup to become a world leading company on rebrands?
I spoke with Torund Bryhn of the Beyond Acronyms Project about all things branding, including the financial value of brands, how to future-proof your brand, and how to succeed in business.
The conversation covered topics such as: approaching a rebrand, brand equity and quantifying company value.Listen to the podcast on:
If you would like to discuss any of the topics raised in the podcast, please contact us.
