Sports branding that delivers results

As the leader and innovator in our field, we offer a range of specialist services to help you boost your brand performance and achieve your branding goals. From planning and consulting to analysing and executing, we have the knowledge, experience and tools to deliver success.

Understanding your specific challenges

At VIM Group, we’ve worked with Premier League football clubs and sports brands around the world.

Our brand experts can support you from the earliest planning stage, building a robust business case for change, which will resonate with senior decision makers. We can also measure your current brand performance and improve how your brand is perceived. VIM understand that a high-performing brand means more fundraising opportunities, empowering you to support the next generation of athletes and build global recognition for your sport.

Where needed, our project managers and sports brand specialists can sit within your project teams, supporting and managing complex rebrands and implementing effective change.

We know from experience that when it comes to sports-related branding, while no one brand is ever the same, there are also some specific challenges that need to be planned for to ensure success. Our in-house experts understand the emotional impact of any brand change and will work to ensure fan and supporter engagement from the start.

So, if you’re questioning how to build better brand performance or thinking about what makes effective change, we have the answers and the expertise to make it happen.

Rigorous processes and trusted tools

With every project, we apply tried and trusted processes, refined and tailored to each client and designed to deliver across every relevant brand touch point; from stadium signage and uniforms, to social media and digital applications. Crucially, we understand the practical steps and administrative rigour needed to successfully implement a rebrand in the context of sports.

Whatever your specific needs, we have a range of tools designed to measure, plan and recommend the best possible course of action. From our ImpactValuatorTM to our Brand Performance Scan, our methodologies provide accuracy, based on explored scenarios, enabling clear decision making and ensuring success.

In particular, our Brand Performance Scan allows us to assess how your brand is managed in the context of your business, in terms of internal organisation, the distinctiveness of your brand promise and how it is delivered and evaluated.

If you would like to learn more about how we can support your sports branding, please contact us.