Expert guide · Playbook Brand Technology · For brand & marketing leaders

6 steps to a successful brand technology ecosystem

The practical playbook for selecting, implementing and managing the tools to manage your brand efficiently - DAM, brand portal, template management tooling.

Download the guide and enable your teams with the right tools, structure and guidelines to create on-brand content efficiently, across every market and every touchpoint.

How to build a defendable business case for brand management tooling

A step-by-step vendor selection process (with the questions most teams forget)

How to implement and govern your brand technology ecosystem so it actually gets used

Download the guide

750+

Built on 750+ brand technology implementations

170+

countries

30+ years

experience within brand technology

Used by teams at

What you'll learn

Step 1 · Understand the brand technology landscape

The categories that actually matter - DAM, brand portal, content & template management, workflows, guidelines, brand analytics - and how they fit together.

Step 2 · Build the business case

The inputs, benchmarks and stakeholder questions to answer before you talk to a single vendor.

Step 3 · Run a vendor selection that holds up

The scoring framework and RFP questions used across 150+ enterprise selections.

What you'll learn

Step 1 · Understand the brand technology landscape

The categories that actually matter - DAM, brand portal, content & template management, workflows, guidelines, brand analytics - and how they fit together.

Step 2 · Build the business case

The inputs, benchmarks and stakeholder questions to answer before you talk to a single vendor.

Step 3 · Run a vendor selection that holds up

The scoring framework and RFP questions used across 150+ enterprise selections.

What you'll learn

Step 1 · Understand the brand technology landscape

The categories that actually matter - DAM, brand portal, content & template management, workflows, guidelines, brand analytics - and how they fit together.

Step 2 · Build the business case

The inputs, benchmarks and stakeholder questions to answer before you talk to a single vendor.

Step 3 · Run a vendor selection that holds up

The scoring framework and RFP questions used across 150+ enterprise selections.

+ 3 more chapters inside, including:

Step 4 · Implement without losing momentum (scope, phasing, integrations)
Step 5 · Govern the ecosystem (RACI, decision rights, adoption KPIs)
Step 6 · Sustain and evolve - keeping the stack relevant as your brand and martech change

+ 3 more chapters inside, including:

Step 4 · Implement without losing momentum (scope, phasing, integrations)
Step 5 · Govern the ecosystem (RACI, decision rights, adoption KPIs)
Step 6 · Sustain and evolve - keeping the stack relevant as your brand and martech change

+ 3 more chapters inside, including:

Step 4 · Implement without losing momentum (scope, phasing, integrations)
Step 5 · Govern the ecosystem (RACI, decision rights, adoption KPIs)
Step 6 · Sustain and evolve - keeping the stack relevant as your brand and martech change

Get the playbook for a brand tech ecosystem that actually works

Free, instant download. No sales call unless you ask for one.

Get the guide

Maarten Evertzen

Written by

Maarten Evertzen

Managing Director Digital, VIM Group
25+ years experience in brand and marketing technology

"Effective brand management starts with understanding that it is not a singular process but an entire network of systems and processes. Optimising branding processes requires a brand technology ecosystem where all tools can work seamlessly together."

LinkedIn

maarten.evertzen@vim-group.com