Expert guide · 28 pages · Based on 2,500+ rebrands

7 Steps to a Successful Rebrand

The practical playbook for brand, marketing and communications leaders who have to deliver a rebrand - on time, on budget, and with board support.

The 10 most common reasons organisations rebrand, and how to use them to build your business case

A clear framework for scoping, planning and phasing your rebrand across assets, markets and teams

Proven guidance on agency selection, internal governance, rollout scenarios and brand aftercare

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30+

years

2.500+

brand transformations

40+

countries

150+

enterprise clients

Used by teams at

What you'll learn

Step 1 - Build the business case

The stakeholder questions to answer before kickoff — so the board, legal and finance say yes once.

Step 2 - Audit every asset

The inventory framework used across 2,500+ projects — physical, digital, and the suppliers behind them.

Step 3 - Lock the scope

The scope template that prevents 80% of mid-rollout surprises.

What you'll learn

Step 1 - Build the business case

The stakeholder questions to answer before kickoff — so the board, legal and finance say yes once.

Step 2 - Audit every asset

The inventory framework used across 2,500+ projects — physical, digital, and the suppliers behind them.

Step 3 - Lock the scope

The scope template that prevents 80% of mid-rollout surprises.

What you'll learn

Step 1 - Build the business case

The stakeholder questions to answer before kickoff — so the board, legal and finance say yes once.

Step 2 - Audit every asset

The inventory framework used across 2,500+ projects — physical, digital, and the suppliers behind them.

Step 3 - Lock the scope

The scope template that prevents 80% of mid-rollout surprises.

+ 4 more chapters inside, including:

Step 4: Plan the rollout (budget, timeline, dependencies)
Step 5: Brief suppliers and agencies (with templates)
Step 6: Execute across markets without losing control
Step 7: Sustain compliance after launch

+ 4 more chapters inside, including:

Step 4: Plan the rollout (budget, timeline, dependencies)
Step 5: Brief suppliers and agencies (with templates)
Step 6: Execute across markets without losing control
Step 7: Sustain compliance after launch

+ 4 more chapters inside, including:

Step 4: Plan the rollout (budget, timeline, dependencies)
Step 5: Brief suppliers and agencies (with templates)
Step 6: Execute across markets without losing control
Step 7: Sustain compliance after launch

Get the playbook used in 2,500+ rebrands.

Free, instant download. No sales call unless you ask for one.

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Insights gathered from 30+ years in brand implementation

Laurens Hoekstra

"Most rebrands fail on execution, not creative. This guide is everything we wish every client knew on day one."

— Laurens Hoekstra, CSO at VIM Group and author of Future-Proof Your Brand

Axel Lober

"VIM Group's approach proved to be a reliable and well-organised guide through the preparation, launch and implementation phases of this complex global rebranding project."

— Axel Löber, Head of Corporate Branding & Strategic Communication Projects, Merck