Allianz Benelux offers insurance services in the Benelux for individuals, as well as for small businesses, SMEs, and large corporations. Allianz works closely with advisors to provide these services. The company has over two million customers and more than 2,200 employees.
The client challenge
In 2020, Allianz Benelux opened two new headquarters in Brussels and Rotterdam within just six months. A key focus for Allianz was to create a working environment in these offices that would bring its brand story to life, inspiring and connecting both employees and clients. They wanted to express the culture and brand values in the new buildings through interior design. VIM Group was asked to translate the brand story across the 20 floors of both offices into an interior concept, including the integration of signage.
Our solution
The brand story of Allianz encompasses its rich history and its love for sport and art. These core values were translated into a blend of lines, shapes, and images. The technical specialists and project managers at VIM Group assisted in developing the designs for the interior of the offices, prototyping, selecting suppliers for production, and overseeing the full rollout of the new interior concept.
Each floor in the two buildings now has its own storyline, both literally and figuratively, as the lines used in the design move with the employees and clients of Allianz. The depicted stories run across an entire floor, despite physical interruptions. The design has both an aesthetic and a practical side: it also helps people find their way around the office. Different material choices were made for each room and position, subtly and playfully telling the story of Allianz.
Arnold Mak, Traffic Manager Brand & Media at Allianz
The result
The brand story of Allianz is now clearly reflected in the two headquarters. Almost 40 floors were completed in terms of interior design and signage. The culture of Allianz, as well as its love for sport and art, is now evident throughout the buildings, creating a sense of unity. By giving the new design content that aligns with Allianz's brand values, employees and clients feel more connected to both the space and each other.
