HVC is a sustainable energy- and waste management company, active in 46 municipalities and 6 water authorities in Noord and South Holland, Flevoland, and Friesland. In recent years, the utility company has transformed from a waste processor to an organization focused entirely on sustainability and recycling. In addition to waste collection, recycling, and processing, waste incineration, and energy production, HVC also supplies heat, wind and solar energy.
The challenge
To communicate its proposition and sustainable purpose, HVC wanted to renew their corporate identity with a fresh and modern appearance. VIM Group was engaged to advice HVC in collaboration with our partner Globrands over the planned rebranding. An Impact Analysis was conducted to map the impact of the rebranding on the organisation and the market, and to gain a complete understanding of the costs that need to be incurred to make the project a success. Based on this analysis, strategic advice was given regarding the scope and approach of the rebranding.
Our solution
The new tagline van HVC is 'energy and reuse', which emerged from a workshop that we organised together with Globrands, involving various key stakeholders within the organisation (marketing & communications, customer service, operations, and management). Together with Teldesign, the corporate identity was refreshed and updated. VIM Group played a major role in design management. To keep the financial impact of the rebranding as low as possible, VIM Group's specialists created a thoughtful and detailed design briefing. By making smart choices—particularly in terms of colour usage—the budget required for the rebranding was kept to a minimum.
The specialists of VIM Group then supported the complete implementation of the new positioning and visual identity. Approximately 30 locations, over 200 vehicles, more than 6,000 containers and other brand assets such as print, online, and company clothing were part of the scope. Furthermore, we provided support in implementing the refreshed brand in HVC’s digital communications.
The result
Based on the research and advice of VIM Group, HVC was able to make the right choices regarding scope, design and the approach of the rebranding. Thanks to their experience and expertise, the specialists at VIM Group were able to develop a smart design that reflects the significant change without incurring significant costs. Many existing resources could be reused and a rollout scenario was chosen that was partly based on natural replacement moments. The clever design, combined with a carefully planned two-year rollout, ensured that costs for HVC were kept to a minimum while achieving a powerful, refreshed brand appearance.
