For brand, marketing and finance leaders building the business case for brand change.

What are the costs of your rebrand?

Most brand business cases get killed in finance - not because they're wrong, but because the numbers aren't defendable. Our Brand Change Impact Analysis turns your situation into a concrete, substantiated cost estimate, built on real data from 2,500+ brand transformations.

A defendable estimate of what brand change would cost your organisation

Insight into where the savings are: governance, tooling, supplier consolidation

Numbers you can actually put in front of your CFO

Calculate my rebrand

30+

years of global experience

2.500+

brand transformations

170+

countries

150+

enterprise clients

Used by teams at

Most brand business cases get killed in finance, not because they're wrong, but because the numbers aren't defendable.

"What's it actually costing us today?" - nobody can answer with a number
"What will we save?" — vendor pitches, not benchmarks.
"When does it pay back?" — hand-waving instead of a model.
"What's it actually costing us today?" - nobody can answer with a number
"What will we save?" — vendor pitches, not benchmarks.
"When does it pay back?" — hand-waving instead of a model.
"What's it actually costing us today?" - nobody can answer with a number
"What will we save?" — vendor pitches, not benchmarks.
"When does it pay back?" — hand-waving instead of a model.

Senior-consultant review · 30+ years of data

Find out the costs of your rebrand

A brand change is long overdue. But what will it cost? With our unique service, we are able to provide insights into the likely investment needed for a brand change or rebrand.

Fill out the form and one of our brand experts will contact you to explain how we can support you.

Calculate your rebrand

What you get

Your numbers: a substantiated estimate of the costs of your rebrand, savings potential and payback period.
Methodology: the assumptions and benchmark logic behind the numbers, so finance can challenge them.
Sector context: how your situation compares to peers in your industry, based on 2,500+ real project benchmarks.
Where the savings come from: governance, tooling, supplier consolidation and creative automation.
What to do next: the top levers for your specific starting point, ranked by impact.

What you get

Your numbers: a substantiated estimate of the costs of your rebrand, savings potential and payback period.
Methodology: the assumptions and benchmark logic behind the numbers, so finance can challenge them.
Sector context: how your situation compares to peers in your industry, based on 2,500+ real project benchmarks.
Where the savings come from: governance, tooling, supplier consolidation and creative automation.
What to do next: the top levers for your specific starting point, ranked by impact.

What you get

Your numbers: a substantiated estimate of the costs of your rebrand, savings potential and payback period.
Methodology: the assumptions and benchmark logic behind the numbers, so finance can challenge them.
Sector context: how your situation compares to peers in your industry, based on 2,500+ real project benchmarks.
Where the savings come from: governance, tooling, supplier consolidation and creative automation.
What to do next: the top levers for your specific starting point, ranked by impact.

Why the benchmark is defendable

2,500+ projects

Real project data, not industry surveys.

170+ countries

Sector-weighted by market, so the numbers reflect your scale.

Methodology transparent

Every assumption is explained. Bring it to finance; they'll get it.

Senior review on request

30 minutes with a consultant who has experience in your sector.

Get the numbers to build your business case.

Free initial estimate and consultation. A senior consultant will get back to you within 5 business days.

Calculate my rebrand

Questions answered

How accurate is the estimate?

It's a defendable directional estimate, not a quote. Inputs anchor to VIM's 2,500+ project benchmarks; we surface the confidence band rather than hide it. Most users say it's within 15–25% of the final business case.

Do you store our inputs?

We store the e-mailed report against your contact in HubSpot. The numeric inputs are anonymised and added to the benchmark dataset only with your consent (checkbox in form).

Will I get a sales call?

Only if you tick the "30-min walkthrough" checkbox. Otherwise: report by e-mail and nothing else, unless you reply.

Can we run this for a specific scenario (e.g. M&A)?

Yes — select M&A integration in Step 3. The model weights physical-asset replacement and supplier-consolidation savings higher.

How accurate is the estimate?

It's a defendable directional estimate, not a quote. Our consultants anchor the numbers to VIM's 2,500+ project benchmarks and are transparent about the assumptions behind them.

What happens after I submit the form?

One of our senior consultants will contact you within 5 business days to discuss your situation and any questions you may have. We then prepare an initial cost estimate and present it to you in a 30-minute free consultation.

Is there a cost involved?

The initial estimate and consultation are free and without obligation. For organisations that need a more detailed analysis - covering a broader scope, multiple scenarios or deeper financial modelling - we offer a full Brand Change Impact Analysis as a paid service. We'll discuss whether that's relevant for your situation during the call.