Markengeflüster: Exchange on Brand Strategies and Challenges
Insights, impulses, and collaborative approaches to a strong market introduction
Jean-Marc König
Managing Director
On the evening of March 18th, 2025, our exclusive dinner event “Markengeflüster” took place at the Massif Central in Frankfurt. In attendance were 14 experts from companies like Deutsche Bank, FedEx, Henkel and Kärcher. The evening, presented by Jörg Liebeskind of Conrad Electronic, stirred the organic exchange of ideas on current challenges and trends in brand management amongst the attendees.
This article (in German) highlights the key takeaways, intense discussions, and varied perspectives of the inspiring evening.
Related insights
Brand Management
Rebranding
Brand Technology
Markengeflüster: Exchange on Brand Strategies and Challenges
Brand Management
Rebranding
Brand Technology
Markengeflüster: Austausch zu Markenstrategien und Herausforderungen
Brand Management
Rebranding
Brand Technology