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Our brand experts assist world-leading brands in analyzing, organizing, and implementing brand change.

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Brand Management

Rebranding

Brand technology

Brand Management

Rebranding

Brand Technology

The Brand: The Overlooked Success Factor in Mergers and Acquisitions

Skipping the brand increases the risk of value destruction

Arjan Kapteijns

Brand Management

Rebranding

Brand Technology

Markengeflüster July 2025: Transformation up close with DB Schenker

Brand Management

Rebranding

Brand Technology

Markengeflüster July 2025: Transformation up close with DB Schenker

Brand Management

Rebranding

Brand Technology

Markengeflüster March 2025: Brand Strategies and Challenges

Brand Management

Rebranding

Brand Technology

Markengeflüster March 2025: Brand Strategies and Challenges

Rebranding

Odido’s Big Bang Rebrand

Rebranding

Odido’s Big Bang Rebrand

Top Branding Events in Germany to Attend in 2025

Brand Management

Rebranding

Brand Technology

Top Branding Events in Germany to Attend in 2025

Brand Management

Rebranding

Brand Technology

Top Branding Events in Germany to Attend in 2025

Brand Management

Rebranding

Brand Technology

Top Branding Events in Germany to Attend in 2025

Rebranding

Planning a Rebrand: 4 Critical Factors to Consider

Rebranding

Planning a Rebrand: 4 Critical Factors to Consider

Rebranding

Planning a Rebrand: 4 Critical Factors to Consider

Whitepapers, checklists and events

Whitepaper

7 steps to a successful rebrand

Whitepaper

The Ultimate Brand and Marketing Technology Guide

Whitepaper

What kind of digital experience is your brand offering?

All downloads and events

Brand Technology

Rebranding

Brand Management

Leveraging processes for ROI and efficiency in BrandTech

Brand Technology

Rebranding

Brand Management

Leveraging processes for ROI and efficiency in BrandTech

Rebranding

Brand Management

Choosing the right moment to rebrand

Rebranding

Brand Management

Choosing the right moment to rebrand

Brand Management

Rebranding

Brand Technology

Today’s Challenges for Financial Services Brands

Brand Management

Rebranding

Brand Technology

Today’s Challenges for Financial Services Brands

Brand Management

Rebranding

Brand Technology

Brands in transformation: my top 5 predictions for 2022

Brand Management

Rebranding

Brand Technology

Brands in transformation: my top 5 predictions for 2022

Brand Management

Rebranding

Brands in the Boardroom V: Why ESG is Becoming a Key Driver for Brands

Brand Management

Rebranding

Brands in the Boardroom V: Why ESG is Becoming a Key Driver for Brands

Brand Technology

Brand Management

Rebranding

Brand Technology: A Swiss Army Knife for Brand Owners

Brand Technology

Brand Management

Rebranding

Brand Technology: A Swiss Army Knife for Brand Owners