Top Branding Events in Germany to Attend in 2025
The year 2025 offers a diverse array of conferences, expos and events dedicated to various topics in branding.
Jean-Marc König
Managing Director
Staying abreast of the latest trends and insights in branding is essential for brand leaders aiming to maintain a competitive edge. The year 2025 offers a diverse array of conferences, expos and events dedicated to various topics in branding, from trends and developments in brand strategy, brand design and brand change to new opportunities when it comes to brand management with the newest (AI) brand technology tools.
In this article (in German), we've compiled a list of the most relevant branding events in Germany, helping you plan your year and connect with industry leaders.
Markendialog and G·E·M Award
Organiser: Gesellschaft zur Erforschung des Markenwesens e.V.
The impact of artificial intelligence is enormous, comparable to major technological leaps such as the wheel or electricity, and it is fundamentally changing brand management. The G·E·M Markendialog 2025, held at the Meta Offices in Berlin, is devoted to this theme and explores how new forms of brand presence can revolutionise markets. Practical examples of successful brand management using AI will be presented, together with the findings of the new G·E·M Delphi study on AI and brand management.
Speaker highlights:
Prof. Dr. Julia Frohne, Professor of Communication Management, Westfälische Hochschule
Daniel Marschollek, Head of Digital Transformation, Nestlé
Claudia Studtmann, Head of Retail, Meta
Target audience: CMOs, brand managers, lecturers, researchers
Date: 12 + 13 March 2025
Location: Berlin
https://www.gem-online.de/veranstaltungen/markendialog/markendialog-2025
Deutscher Markenkongress
Organiser: ESCH Brand Consultants
The Deutscher Markenkongress, founded in 2000, is the leading platform for brand decision-makers. The focus is on the success stories of brand builders who share valuable ideas and best practices. Senior speakers such as board members, managing directors and CMOs talk about the challenges they face and the solutions they use to strengthen their brands. The congress covers a broad range of brand and marketing topics and serves as an exchange platform for managers. Participants value the hands-on recommendations and the in-depth exchange that help them question and optimise their own strategies.
Speaker highlights:
Kerstin Erbe, Managing Director Product Management, dm-drogerie markt
Ulrich Klenke, Chief Brand Officer, Deutsche Telekom
Bernd Rützler, Executive Vice President Corporate Marketing & Brand Management, Kärcher
Target audience: CMOs, brand managers, agencies
Date: 19 March 2025
Location: Frankfurt am Main
https://www.markenkongress.de/
W&V Summit
The W&V Summit is a leading networking conference for brands, media and technology. It brings marketing decision-makers and experts together to discuss the latest trends and developments.
Hands-on talks and discussions, such as “how-to reports from CMOs and brand decision-makers” and “recipes for spending your budget wisely”
Networking opportunities with industry leaders
Speaker highlights:
Bettina Fetzer, CMO, Mercedes-Benz AG
Maike Abel, Digital & Corporate Marketing Director, Nestlé Deutschland
Holger Dohmen, Brand & Media Lead DACH, Ford
Target audience: marketing decision-makers, media and technology experts
Date: 19 + 20 March 2025
Location: Munich
OMR Festival
The OMR Festival is one of the largest events in the online marketing and digital industry in Europe. Alongside industry experts, the OMR stage has in the past also welcomed global stars such as Kim Kardashian and Dirk Nowitzki. The festival offers comprehensive insights into digital trends and is definitely a must for anyone working in digital marketing.
More than 800 speakers and 1,000 exhibitors
Masterclasses, side events and live concerts
Speaker highlights:
Mike Cessario, CEO & Founder, Liquid Death
Nora Fehlbaum, CEO, Vitra
Tarek Müller, Co-Founder & Managing Director, About You
Target audience: online marketing professionals, digital experts, marketing decision-makers
Date: 6 + 7 May 2025
Location: Hamburg
https://omr.com/de/events/festival
ADC Festival 2025
The ADC Festival is a central platform for the creative industry. Over two days it hosts talks, discussions, hands-on masterclasses and exhibitions. There are also opportunities for talent acquisition and networking, with the ADC Award Shows as the highlight. Participants can bring themselves up to date on current trends and challenges in the industry.
Speaker highlights:
Felipe Rocha, PORTO ROCHA
Iskra Velichkova, kleinanzeigen
Dagmar Janke, NIVEA
Target audience: creatives, marketing experts, agencies
Date: 21 & 22 May 2025
Location: Hamburg
https://www.adc.de/adc-festival/adc-festival-2025/
CXI
Organiser: corporate identity institut in cooperation with Hochschule Bielefeld
The CXI conference is the largest European event for corporate and brand identity, organised by the Corporate Identity Institut and Hochschule Bielefeld. It attracts around 1,400 visitors and offers a platform on which clients and agencies present their projects together.
Presentations by companies and agencies that introduce their projects from different perspectives
Discussions of problems and possible solutions, making the complexity of the work and the decision-making process easier to follow
Target audience: corporate identity experts, brand strategists, agencies
Date: 6 June 2025
Location: Bielefeld
https://www.cxi-konferenz.org/
Markencamp
Organiser: Markencamp e.V.
MARKENCAMP is an interdisciplinary brand conference held annually at changing locations across Germany. The focus is on professional exchange, the transfer of know-how and the development of a national network. Participants meet people who are passionate about brands. Alongside talks by renowned brand experts, workshops and break-out sessions offer valuable content and real added value for those attending. The conference day is accompanied by two evening events, WHITE NIGHT and RED NIGHT, which provide opportunities for networking.
Speaker highlights:
Michael Götz, CMO, Gustavo Gusto
Simone Nierhaus, Chief Commercial Officer, Flyeralarm
Klaus Schmaeing, Marketing Director, Fritz Cola
Date: 6 + 7 June 2025
Location: Dresden
Marken Award
Organiser: absatzwirtschaft, Bundesverband der Marketing Clubs
The Marken Award, held annually on 24 June in Düsseldorf, is a prestigious accolade aimed at brand managers and agencies. Organised by absatzwirtschaft and the Bundesverband der Marketing Clubs, the award recognises outstanding brand work and promotes forward-looking brand strategies. A high-calibre jury assesses brands and projects that set new standards through innovative approaches, sustainable processes and clear positioning. The Marken Award is considered one of the most important events in the brand industry and offers a platform for exchange and networking.
Target audience: brand managers, agencies
Date: 24 June 2025
Location: Düsseldorf
German Brand Award & German Brand Convention
Organiser: German Design Council
The German Brand Award sets out to provide orientation in a dynamic brand world through outstanding examples. The focus is on forward-looking brand strategies that meet society’s expectations – with innovative approaches, sustainable processes and clear positioning. A high-calibre jury awards prizes to brands and projects that set new standards, and makes sure they become visible across industries in a glamorous setting. The award ceremony and the German Brand Convention on 26 June 2025 in Berlin are among the most important events in the brand industry, bringing together international guests from business, the creative industry and the trade press to network and exchange ideas. The award recognises excellent brand work in two disciplines: “Excellent Brands” and “Excellence in Brand Strategy and Creation”. New categories in 2025 are “Circular Brand of the Year” and “AI Project of the Year”, which honour brands that integrate sustainability and technology into their strategy in innovative ways.
Target audience: brand managers, agencies
Date: 26 June 2025
Location: Berlin
https://www.german-brand-award.com/
Horizont Kongress
The HORIZONT Kongress is a major event in the media and advertising industry, held annually in Germany. It brings together leading experts, decision-makers and innovators from marketing, media and communications. The congress offers a platform for exchanging ideas, trends and best practices, as well as for networking and discussing the future of the industry. The programme typically includes talks, panel discussions and workshops on current topics and challenges.
Date: 26-27 June 2025
Location: Berlin
https://horizont.dfvcg-events.de/deutscher-medienkongress/
Kommunikationskongress
The Kommunikationskongress is one of the key events for communications and PR professionals in Germany. Every year, experts and decision-makers from various fields of communication gather in Berlin to discuss the latest trends, strategies and best practices. The programme features inspiring talks, engaging panel discussions and practical workshops that give participants valuable insights and ideas for their day-to-day work.
Target audience: communications and PR professionals, brand and reputation managers
Date: 11-12 September 2025
Location: Berlin
https://www.kommunikationskongress.de/
DMEXCO
Europe’s leading event for digital marketing and technology brings together industry leaders, marketing and media professionals as well as technology and innovation drivers to present and discuss the latest innovations and future trends in digital marketing.
49,000 visitors & 680 exhibitors/partners
Target audience: marketing and media professionals, technology experts, innovation leaders
Date: 17 + 18 September 2025
Location: Cologne
Deutscher Marken Summit
Organiser: F.A.Z.-Institut
The Deutscher Marken Summit is an important event for brand management and brand strategy in Germany. It is where the industry’s leading minds meet to discuss current challenges and solutions.
Target audience: brand managers, strategists, communications professionals
Date: 29 + 30 September 2025
Location: Frankfurt am Main
Deutscher Marketing Tag
Organiser: Bundesverband Marketing Clubs
Deutscher Marketing Tag 2025 carries the intriguing motto “Marke Deutschland: Innovation und Verantwortung für die Zukunft” (Brand Germany: innovation and responsibility for the future). Industry experts and decision-makers analyse Brand Germany and actively help shape its future. Renowned speakers discuss innovative marketing strategies in the context of continuous technological and social change.
Presentation of the Deutscher Marketing Preis
Hands-on how-to strategy sessions
Target audience: marketing decision-makers, industry experts, senior decision-makers
Date: autumn 2025 (the exact date has not yet been confirmed following a postponement)
Location: Frankfurt am Main
CMO of the year award
Organiser: CMO Council, Serviceplan
This prestigious award recognises outstanding achievements in marketing and is presented by a jury of industry experts.
Target audience: CMOs, marketing professionals, industry experts
Date: usually October
Location: Munich
https://www.cmo-of-the-year.com/de/cmo-of-the-year.html
BAM Bock auf Morgen Festival
Organiser: Bock auf Morgen
The BAM! Bock auf Morgen Festival focuses on sustainable marketing and on transforming companies towards greater sustainability. One of its aims is to “bring sustainable offerings into the mainstream” and to discover future-proof strategies.
Compelling keynote speeches on sustainable marketing
Presentation of the Marketing for Future Awards
Target audience: sustainability officers, marketing professionals, corporate strategists
Date: 5-6 November 2025
Location: Berlin
https://www.bock.am/bock-auf-morgen-festival-2024
Brand Implementation Summit
Organiser: Brandification
The Brand Implementation Summit focuses on successfully implementing brand strategies and offers hands-on insights and inspiring best practices.
Target audience: brand managers, implementation experts, marketing strategists
Date: 6 November 2025
Location: Munich
https://www.tickettailor.com/events/brandification/1450192
Let’s connect on LinkedIn!
Will I be seeing you at one or more of these events? Which events should we also consider? Let’s exchange ideas on LinkedIn.
