Brand Strategy & the Fourth Industrial Revolution
a podcast
Marc Cloosterman
Senior Advisor Team Farner
What makes an organisation more efficient than another to increase its performance, raise its value, and implement the best strategy for its brand(s) in the context of the Fourth Industrial Revolution? This new wave, also called 4IR, is marked by technology breakthroughs – from artificial intelligence to the Internet of Things and autonomous vehicles – and advances in connectivity and communication.
In the podcast below, we explain 4IRs impact on brand strategy and ways to optimise brand organisation.
As a team that specialises in brand management for the last 25 years, we have experienced many global brand transitions, from repositioning projects to mergers and acquisitions. Our project experience covers clients over most sectors, supporting more than 2,000 organisations, including telecommunications, banking, and consumer goods.
Listen to the podcast:
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