Odido’s Big Bang Rebrand
Lessons from a bold transformation one year after launch
Arjan Kapteijns
Client Partner
It has been over a year since the Odido brand was launched in the Netherlands, and it’s incredible how quickly time has flown. Even more remarkable is how swiftly people embraced the brand. It seems that people have almost forgotten the brands that Odido has replaced.
The ‘Big Bang’ rebrand journey of Odido marks an incredible collaboration of creative professionals and specialists working diligently behind the scenes to grow this groundbreaking brand. The efforts paid off, as Odido ranked as one of the Top 30 Most Valuable Dutch Brands by Kantar BrandZ in 2024.
Over the years, I contributed to many brand transformations, but the rebranding of Odido stands out as truly ‘one of a kind’. A year after the launch, I have shared my insights and the memorable journey the ‘Studio M’ team embarked on in this article with Marketing Report World.
